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$10k Inbound Only

By: Nick Kozmin
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Monthly Free Cash Flow vs. Time

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Revenue, Earnings, Cash, Tax vs. Time

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Customers vs. Time

Total amount of customers through time.

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New Renewal Customers vs. Time

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Share Price vs. Time - starting day 365

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New Outbound Customers vs. Time

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New Inbound Customers vs. Time

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Inputs
Starting State
cash_in_bank $0.00
assets $0.00
liabilities $0.00
customer_count 0
Product
realization_rate 93.0 %
price_of_offer $10,000.00
cost_to_fulfill 10.0 %
time_to_collect 300 Days
refund_period 60 Days
refund_rate 2.0 %
initial contract length/time to renew 365 Days
Renewals
churn_rate 100.0 %
Sales and Martketing
cost_to_sell 15.0 %
time_to_sell 20 Days
average_deals_per_sales_rep_per_month 1.0
Granular
granular true
Outbound
outbound_salary $3,000.00
number_of_contacts_per_month per sdr 2000
number_of_sdrs 40
outbound_contact_to_lead_conversion_rate 2.0 %
time_to_market_outbound 11 Days
lead_to_customer_conversion_rate_outbound 8.0 %
Inbound
media_spend $50,000.00
Cost per thousand impressions $32.00
Click-through rate 1.0 %
funnel_conversion_rate 2.0 %
time_to_market_inbound 1 Days
lead_to_customer_conversion_rate_inbound 8.0 %
Administration
transaction_fee 2.9 %
fixed_costs_per_month $30,000.00
fixed_cost_increase_per_hundred_customers per month $0.00
upfront_investment_costs $50,000.00
debt $0.00
interest_rate 6.0 %
Viral Component
viral_component false
Valuations
tax_rate 22.0 %
inflation_rate 2.0 %
time_max 2500 Days
number_of_shares 1,000,000 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 14.0
projection_period_ebitda 1825 Days
P/E Method
pe_multiple 22.0
projection_period_pe 1825 Days
Revenue Multiple Method
ev_revenue_multiple 7.0
projection_period_ev_revenue 1825 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price $9,030.30
@cost_to_fulfill_dollars $903.03
@cost_to_market_dollars $1,111.11
@cost_to_sell_dollars $1,354.55
@customer_acquisition_cost $2,465.66
@lifetime_value $9,300.00
Business Modelling
Granular
Outbound
@outbound_salary_per_day $98.65
@number_of_contacts_per_day_per_sdr 65.77 Contacts
@total_salary per day $3,946.07
@cost_per_100_contacts $150.00
@outbound_contacts_dot per day 2630.71 Contacts
@cost_per_lead_outbound $75.00
@lead_dot_outbound per day 52.61 Leads
@lead_dot_outbound per month 1600.0 Leads
@c_dot_outbound per day rounded 4.21 Customers
@c_dot_outbound per month rounded 128.0 Customers
@outbound_cost_per_customer $0.00
Inbound
@media_spend_per_day $1,644.20
@lead_dot_inbound per day 10.28 Leads
@lead_dot_inbound per month 312.5 Leads
@cost_per_lead_inbound $160.00
@c_dot_inbound per day rounded 0.82 Customers
@c_dot_inbound per month rounded 25.0 Customers
@cost_per_click $3.20
@inbound_cost_per_customer $0.00
Blended
@blended_lead_dot per day 62.89 Leads
@blended_lead_dot per month 1912.5 Leads
@outbound_lead_ratio 83.66 %
@inbound_lead_ratio 16.34 %
@organic_lead_ratio 0.0 %
@blended_cost_per_lead $88.89
@blended_lead_conversion_rate 8.0 %
@c_dot_blended per day rounded 5.03 Customers
@c_dot_blended per month rounded 153.0 Customers
@time_to_market_blended 9.0 Days
@cost_to_market_blended $1,111.11
@customer_acquisition_cost $2,465.66
@contribution_after_marketing $5,661.61
@contribution_margin_before_marketing 90.0 %
@contribution_margin_after_marketing 62.7 %
@profit_per_customer_per_day $17.21
@customer_acquisition_rate_per_day rounded 5.03 Customers
@customer_acquisition_rate_per_month rounded 153.0 Customers
@sales_reps_needed 0
Administration
@fixed_costs_per_day $986.52
@fixed_costs_per_month (input) $30,000.00
@fixed_cost_increase_per_hundred_customers_per_day $0.00
@cost_of_debt_daily $0.00
@cost_of_debt_monthly $0.00
Valuations
@projection_period_dcf (input) 1,825 Days
@fct_projection_period $21,085.26
@int_fct_projection_period $7,696,119.95
@terminal_value $101,471,878.72
@int_pv_fcf_projection_period $33,015,198.65
@DCF_enterprise_value $134,487,077.37
@DCF_equity_value $134,487,077.37
@number_of_shares (input) 1,000,000 Shares
@share_price $134.49
@ebitda_multiple_market_cap $124,648,059.39
@ebitda_multiple_market_cap_fcf $161,672,282.94
@pe_multiple_market_cap $203,023,786.84
@ev_revenue_multiple_market_cap $64,598,477.63
@c_consumption $55,137.44
@t_profitability_day 12 Days
@t_profitability_month 1 Month
@positive_total_cash_day 52 Days
@positive_total_cash_month 2 Months
@cash below $0 day Day 0
@additional_debt -$55,137.44
@return_on_starting_cash_day_365
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