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High ticket, one time offer, single founder $10k -14 days sales cycle, 365 day collection - 90% gross margin, outbound only copy

By: Nick Kozmin
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Monthly Free Cash Flow vs. Time

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Revenue, Earnings, Cash, Tax vs. Time

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Customers vs. Time

Total amount of customers through time.

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New Renewal Customers vs. Time

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Share Price vs. Time - starting day 365

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New Outbound Customers vs. Time

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New Inbound Customers vs. Time

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Inputs
Starting State
cash_in_bank $30,000.00
assets $0.00
liabilities $0.00
customer_count 10
Product
realization_rate 95.0 %
price_of_offer $4,500.00
cost_to_fulfill 20.0 %
time_to_collect 30 Days
refund_period 30 Days
refund_rate 1.0 %
initial contract length/time to renew 365 Days
Renewals
churn_rate 100.0 %
Sales and Martketing
cost_to_sell 15.0 %
time_to_sell 7 Days
average_deals_per_sales_rep_per_month 1.0
Granular
granular true
Outbound
outbound_salary $1,000.00
number_of_contacts_per_month per sdr 400
number_of_sdrs 1
outbound_contact_to_lead_conversion_rate 2.0 %
time_to_market_outbound 11 Days
lead_to_customer_conversion_rate_outbound 14.97 %
Inbound
media_spend $0.17
Cost per thousand impressions $23.00
Click-through rate 0.6 %
funnel_conversion_rate 2.0 %
time_to_market_inbound 7 Days
lead_to_customer_conversion_rate_inbound 5.0 %
Organic
organic_views_per_month 23
organic_view_to_lead_conversion_rate 23.0 %
lead_to_customer_conversion_rate_organic 23.0 %
time_to_market_organic 23 Days
organic_cost_per_month $0.00
Administration
transaction_fee 2.9 %
fixed_costs_per_month $3,000.00
fixed_cost_increase_per_hundred_customers per month $0.00
upfront_investment_costs $0.00
debt $0.00
interest_rate 0.0 %
Viral Component
viral_component false
Valuations
tax_rate 22.0 %
inflation_rate 2.0 %
time_max 2500 Days
number_of_shares 1,000,000 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 8.0
projection_period_ebitda 1825 Days
P/E Method
pe_multiple 18.0
projection_period_pe 1825 Days
Revenue Multiple Method
ev_revenue_multiple 5.0
projection_period_ev_revenue 365 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price $4,151.03
@cost_to_fulfill_dollars $830.21
@cost_to_market_dollars $414.22
@cost_to_sell_dollars $622.65
@customer_acquisition_cost $1,036.88
@lifetime_value $4,275.00
Business Modelling
Granular
Outbound
@outbound_salary_per_day $32.88
@number_of_contacts_per_day_per_sdr 13.15 Contacts
@total_salary per day $32.88
@cost_per_100_contacts $250.00
@outbound_contacts_dot per day 13.15 Contacts
@cost_per_lead_outbound $125.00
@lead_dot_outbound per day 0.26 Leads
@lead_dot_outbound per month 8.0 Leads
@c_dot_outbound per day rounded 0.04 Customers
@c_dot_outbound per month rounded 1.2 Customers
@outbound_cost_per_customer $0.00
Inbound
@media_spend_per_day $0.01
@lead_dot_inbound per day 0.0 Leads
@lead_dot_inbound per month 0.0 Leads
@cost_per_lead_inbound $0.00
@c_dot_inbound per day rounded 0.0 Customers
@c_dot_inbound per month rounded 0.0 Customers
@cost_per_click $3.83
@inbound_cost_per_customer $0.00
Organic
@organic_views_per_day per day 0.76
@organic_views_per_month per month (input) 23
@lead_dot_organic per day 0.17 Leads
@lead_dot_organic per month 5.29 Leads
@c_dot_organic per day rounded 0.04 Customers
@c_dot_organic per month rounded 1.22 Customers
@organic_cost_per_month (input) $0.00
@organic_cost_per_day $0.00
@organic_cost_per_lead $0.00
@organic_cost_per_customer $0.00
Blended
@blended_lead_dot per day 0.44 Leads
@blended_lead_dot per month 13.29 Leads
@outbound_lead_ratio 60.2 %
@inbound_lead_ratio 0.0 %
@organic_lead_ratio 39.8 %
@blended_cost_per_lead $75.25
@blended_lead_conversion_rate 18.17 %
@c_dot_blended per day rounded 0.08 Customers
@c_dot_blended per month rounded 2.41 Customers
@time_to_market_blended 16.0 Days
@cost_to_market_blended $414.22
@customer_acquisition_cost $1,036.88
@contribution_after_marketing $2,283.94
@contribution_margin_before_marketing 80.0 %
@contribution_margin_after_marketing 55.02 %
@profit_per_customer_per_day $43.09
@customer_acquisition_rate_per_day rounded 0.08 Customers
@customer_acquisition_rate_per_month rounded 2.41 Customers
@sales_reps_needed 0
Administration
@fixed_costs_per_day $98.65
@fixed_costs_per_month (input) $3,000.00
@fixed_cost_increase_per_hundred_customers_per_day $0.00
@cost_of_debt_daily $0.00
@cost_of_debt_monthly $0.00
Valuations
@projection_period_dcf (input) 1,825 Days
@fct_projection_period $63.89
@int_fct_projection_period $23,318.78
@terminal_value $307,453.68
@int_pv_fcf_projection_period $137,866.81
@DCF_enterprise_value $445,320.49
@DCF_equity_value $475,320.49
@number_of_shares (input) 1,000,000 Shares
@share_price $0.48
@ebitda_multiple_market_cap $245,814.89
@ebitda_multiple_market_cap_fcf $358,085.69
@pe_multiple_market_cap $1,100,441.55
@ev_revenue_multiple_market_cap $334,370.36
@c_consumption $0.00
@t_profitability_day 23 Days
@t_profitability_month 1 Month
@positive_total_cash_day 0 Day
@positive_total_cash_month 0 Month
@cash below $0 day Cash is never $0
@additional_debt No additional debt needed
@return_on_starting_cash_day_365
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