Total amount of customers through time.
The average amount of money you actually collect from the client (after transaction fees).
Total number of contacts sent by all SDRs per day.
Number of outbound leads created per month.
Number of new customers created per month from outbound efforts.
Amount spent on paid advertising per day.
Number of impressions per day from paid sources.
Number of new leads per day created from inbound efforts.
Number of new customers generated per month from inbound efforts.
Number of new leads created per month from both inbound and outbound efforts.
Ratio of outbound leads to inbound leads.
Average cost per lead from both inbound and outbound methods.
Average conversion rate from both inbound and outbound methods.
Average number of new customers per month from both inbound and outbound methods.
Average amount of time to generate a lead from both inbound and outbound methods.
Average cost to generate a lead from both inbound and outbound methods.
Profit per customer per unit of sales cycle length.
The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc.
The time period in which the cash flows are summed and discounted in the DCF model.
The Market cap of the company, derived using Discounted Cash Flow valuation method. Market cap is defined as Enterprise Value+cash-debt.
The number of shares of the business issued as defined in the shareholder agreement.
Price of a share, derived from DCF Market cap.
The minimum point on the Cash graph. In reality this is additional amount of money needed to raise, for company not to go bankrupt. This is observed only on the projection period.
Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months.
The day at which the cash function intersects with x axis - the first point in time in days, where cash equals $0,