This could take a minute...

High-Ticket 2% Funnel Conversion Rate copy copy

By: Free User
Scroll on charts to zoom.
Click and drag to pan.
Zooming is slower the greater number of datapoints visible.

Monthly Free Cash Flow vs. Time

Loading...


Revenue, Earnings, Cash, Tax vs. Time

Click Legend to Hide Data
Loading...


Customers vs. Time

Total amount of customers through time.

Loading...


New Renewal Customers vs. Time

Loading...


Share Price vs. Time - starting day 365

Click Legend to Hide Data
Loading...


New Outbound Customers vs. Time

Loading...


New Inbound Customers vs. Time

Loading...


Inputs
Starting State
cash_in_bank $0.00
assets $0.00
liabilities $0.00
customer_count 0
Product
realization_rate 93.0 %
price_of_offer $89,999.99
cost_to_fulfill 10.0 %
time_to_collect 90 Days
refund_period 30 Days
refund_rate 2.0 %
initial contract length/time to renew 90 Days
Renewals
churn_rate 20.0 %
price_of_renewal $90,000.00
cost_to_sell_renewal 10.0 %
cost_to_fulfill_renewal 10.0 %
time_to_collect_renewal 30 Days
renewal_rate_of_renewals 10.0 %
Sales and Martketing
cost_to_sell 15.0 %
time_to_sell 20 Days
average_deals_per_sales_rep_per_month 1.0
Granular
granular true
Outbound
outbound_salary $3,000.00
number_of_contacts_per_month per sdr 2000
number_of_sdrs 4
outbound_contact_to_lead_conversion_rate 2.0 %
time_to_market_outbound 14 Days
lead_to_customer_conversion_rate_outbound 19.99 %
Inbound
media_spend $5,000.00
Cost per thousand impressions $25.00
Click-through rate 1.0 %
funnel_conversion_rate 2.0 %
time_to_market_inbound 1 Days
lead_to_customer_conversion_rate_inbound 8.0 %
Administration
transaction_fee 2.9 %
fixed_costs_per_month $100,000.00
fixed_cost_increase_per_hundred_customers per month $0.00
upfront_investment_costs $0.00
debt $0.00
interest_rate 6.0 %
Viral Component
viral_component false
Valuations
tax_rate 22.0 %
inflation_rate 2.0 %
time_max 2500 Days
number_of_shares 1,000,000 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 14.0
projection_period_ebitda 1825 Days
P/E Method
pe_multiple 22.0
projection_period_pe 1825 Days
Revenue Multiple Method
ev_revenue_multiple 7.0
projection_period_ev_revenue 1825 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price $81,272.69
@cost_to_fulfill_dollars $8,127.27
@cost_to_market_dollars $483.17
@cost_to_sell_dollars $12,190.90
@customer_acquisition_cost $12,674.07
@expected_value_of_renewal_price $81,272.70
@cost_to_fulfill_renewal_dollars $9,000.00
@lifetime_value $158,099.99
Renewals
@cost_to_sell_renewal_dollars $9,000.00
@renewal_profit_per_customer_per_day $2,109.09
@renewal_profit_per_customer_per_month $64,137.43
Business Modelling
Granular
Outbound
@outbound_salary_per_day $98.65
@number_of_contacts_per_day_per_sdr 65.77 Contacts
@total_salary per day $394.61
@cost_per_100_contacts $150.00
@outbound_contacts_dot per day 263.07 Contacts
@cost_per_lead_outbound $75.00
@lead_dot_outbound per day 5.26 Leads
@lead_dot_outbound per month 160.0 Leads
@c_dot_outbound per day rounded 1.05 Customers
@c_dot_outbound per month rounded 31.99 Customers
@outbound_cost_per_customer $0.00
Inbound
@media_spend_per_day $164.42
@lead_dot_inbound per day 1.32 Leads
@lead_dot_inbound per month 40.0 Leads
@cost_per_lead_inbound $125.00
@c_dot_inbound per day rounded 0.11 Customers
@c_dot_inbound per month rounded 3.2 Customers
@cost_per_click $2.50
@inbound_cost_per_customer $0.00
Blended
@blended_lead_dot per day 6.58 Leads
@blended_lead_dot per month 200.0 Leads
@outbound_lead_ratio 80.0 %
@inbound_lead_ratio 20.0 %
@organic_lead_ratio 0.0 %
@blended_cost_per_lead $85.00
@blended_lead_conversion_rate 17.59 %
@c_dot_blended per day rounded 1.16 Customers
@c_dot_blended per month rounded 35.18 Customers
@time_to_market_blended 11.0 Days
@cost_to_market_blended $483.17
@customer_acquisition_cost $12,674.07
@contribution_after_marketing $60,471.35
@contribution_margin_before_marketing 90.0 %
@contribution_margin_after_marketing 74.41 %
@profit_per_customer_per_day $499.76
@customer_acquisition_rate_per_day rounded 1.16 Customers
@customer_acquisition_rate_per_month rounded 35.18 Customers
@sales_reps_needed 0
Administration
@fixed_costs_per_day $3,288.39
@fixed_costs_per_month (input) $100,000.00
@fixed_cost_increase_per_hundred_customers_per_day $0.00
@cost_of_debt_daily $0.00
@cost_of_debt_monthly $0.00
Valuations
@projection_period_dcf (input) 1,825 Days
@fct_projection_period $100,928.56
@int_fct_projection_period $36,838,925.83
@terminal_value $485,714,234.99
@int_pv_fcf_projection_period $166,396,464.29
@DCF_enterprise_value $652,110,699.28
@DCF_equity_value $652,110,699.28
@number_of_shares (input) 1,000,000 Shares
@share_price $652.11
@ebitda_multiple_market_cap $596,651,383.69
@ebitda_multiple_market_cap_fcf $782,146,696.27
@pe_multiple_market_cap $961,422,581.32
@ev_revenue_multiple_market_cap $305,907,184.97
@c_consumption $7,768.57
@t_profitability_day 6 Days
@t_profitability_month 1 Month
@positive_total_cash_day 12 Days
@positive_total_cash_month 1 Month
@cash below $0 day Day 1
@additional_debt -$7,768.57
@return_on_starting_cash_day_365
Comments