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A.C.T Social copy
By: Mahsun Avci
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Monthly Free Cash Flow vs. Time
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Revenue, Earnings, Cash, Tax vs. Time
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Customers vs. Time
Total amount of customers through time.
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New Renewal Customers vs. Time
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Share Price vs. Time - starting day 365
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New Inbound Customers vs. Time
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New Viral Customers vs. Time
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Inputs | |
---|---|
Starting State | |
cash_in_bank | DKK 0,00 |
assets | DKK 0,00 |
liabilities | DKK 0,00 |
customer_count | 0 |
Product | |
realization_rate | 100.0 % |
price_of_offer | DKK 800,00 |
cost_to_fulfill | 40.0 % |
time_to_collect | 1 Days |
refund_period | 7 Days |
refund_rate | 0.0 % |
initial contract length/time to renew | 90 Days |
Renewals | |
churn_rate | 90.0 % |
price_of_renewal | DKK 500,00 |
cost_to_sell_renewal | 0.0 % |
cost_to_fulfill_renewal | 40.0 % |
time_to_collect_renewal | 30 Days |
renewal_rate_of_renewals | 50.0 % |
Sales and Martketing | |
cost_to_sell | 0.0 % |
time_to_sell | 0 Days |
average_deals_per_sales_rep_per_month | 30.0 |
Granular | |
granular | true |
Inbound | |
media_spend | DKK 50.000,00 |
Cost per thousand impressions | DKK 60,00 |
Click-through rate | 1.0 % |
funnel_conversion_rate | 2.0 % |
time_to_market_inbound | 7 Days |
lead_to_customer_conversion_rate_inbound | 100.0 % |
Administration | |
transaction_fee | 2.9 % |
fixed_costs_per_month | DKK 10.000,00 |
fixed_cost_increase_per_hundred_customers per month | DKK 0,00 |
upfront_investment_costs | DKK 0,00 |
debt | DKK 0,00 |
interest_rate | 6.0 % |
Viral Component | |
viral_component | true |
invites_per_customer | 2.0 |
conversion_rate_per_invite | 5.0 |
viral_time | 20 Days |
viral_start | 0 Days |
cost_to_sell_viral | 0.0 % |
cost_to_market_viral | 0.0 % |
Valuations | |
tax_rate | 22.0 % |
inflation_rate | 2.0 % |
time_max | 2500 Days |
number_of_shares | 1,000,000 Shares |
DCF Method | |
projection_period_dcf | 1825 Days |
discount_rate | 9.0 % |
growth_rate | 2.0 % |
EBITDA Multiple Method | |
enterprise_multiple_ebitda | 14.0 |
projection_period_ebitda | 1825 Days |
P/E Method | |
pe_multiple | 22.0 |
projection_period_pe | 1825 Days |
Revenue Multiple Method | |
ev_revenue_multiple | 7.0 |
projection_period_ev_revenue | 1825 Days |
Outputs | |
---|---|
Product and Acquisition | |
@expected_value_of_offer_price | DKK 776,80 |
@cost_to_fulfill_dollars | DKK 310,72 |
@cost_to_market_dollars | DKK 300,00 |
@cost_to_sell_dollars | DKK 0,00 |
@customer_acquisition_cost | DKK 300,00 |
@expected_value_of_renewal_price | DKK 485,50 |
@cost_to_fulfill_renewal_dollars | DKK 200,00 |
@lifetime_value | DKK 900,00 |
Renewals | |
@cost_to_sell_renewal_dollars | DKK 0,00 |
@renewal_profit_per_customer_per_day | DKK 9,52 |
@renewal_profit_per_customer_per_month | DKK 289,40 |
Business Modelling | |
Granular | |
Inbound | |
@media_spend_per_day | DKK 1.644,20 |
@lead_dot_inbound per day | 5.48 Leads |
@lead_dot_inbound per month | 166.67 Leads |
@cost_per_lead_inbound | DKK 300,00 |
@c_dot_inbound per day rounded | 5.48 Customers |
@c_dot_inbound per month rounded | 166.67 Customers |
@cost_per_click | DKK 6,00 |
@inbound_cost_per_customer | DKK 300,00 |
Blended | |
@blended_lead_dot per day | 5.48 Leads |
@blended_lead_dot per month | 166.67 Leads |
@outbound_lead_ratio | 0.0 % |
@inbound_lead_ratio | 100.0 % |
@organic_lead_ratio | 0.0 % |
@blended_cost_per_lead | DKK 300,00 |
@blended_lead_conversion_rate | 100.0 % |
@c_dot_blended per day rounded | 5.48 Customers |
@c_dot_blended per month rounded | 166.67 Customers |
@time_to_market_blended | 7.0 Days |
@cost_to_market_blended | DKK 300,00 |
@customer_acquisition_cost | DKK 300,00 |
@contribution_after_marketing | DKK 166,08 |
@contribution_margin_before_marketing | 60.0 % |
@contribution_margin_after_marketing | 21.38 % |
@profit_per_customer_per_day | DKK 20,76 |
@customer_acquisition_rate_per_day rounded | 5.48 Customers |
@customer_acquisition_rate_per_month rounded | 166.67 Customers |
@sales_reps_needed | 6 |
Viral Component | |
@k_value | 0.1 |
@cost_to_sell_viral_dollars | DKK 0,00 |
@cost_to_market_viral_dollars | DKK 0,00 |
@viral_profit_per_customer_per_day | DKK 466,08 |
@viral_profit_per_customer_per_month | DKK 14.173,49 |
Administration | |
@fixed_costs_per_day | DKK 328,84 |
@fixed_costs_per_month (input) | DKK 10.000,00 |
@fixed_cost_increase_per_hundred_customers_per_day | DKK 0,00 |
@cost_of_debt_daily | DKK 0,00 |
@cost_of_debt_monthly | DKK 0,00 |
Valuations | |
@projection_period_dcf (input) | 1,825 Days |
@fct_projection_period | DKK 2.495,81 |
@int_fct_projection_period | DKK 910.969,47 |
@terminal_value | DKK 12.010.959,31 |
@int_pv_fcf_projection_period | DKK 4.233.369,25 |
@DCF_enterprise_value | DKK 16.244.328,56 |
@DCF_equity_value | DKK 16.244.328,56 |
@number_of_shares (input) | 1,000,000 Shares |
@share_price | DKK 16,24 |
@ebitda_multiple_market_cap | DKK 14.754.226,89 |
@ebitda_multiple_market_cap_fcf | DKK 19.457.738,60 |
@pe_multiple_market_cap | DKK 25.567.968,66 |
@ev_revenue_multiple_market_cap | DKK 8.135.262,76 |
@c_consumption | DKK 316,34 |
@t_profitability_day | 3 Days |
@t_profitability_month | 1 Month |
@positive_total_cash_day | 6 Days |
@positive_total_cash_month | 1 Month |
@cash below $0 day | Day 1 |
@additional_debt | -$316.34 |
@return_on_starting_cash_day_365 | 0.0 % |