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Andrew

By: Sean Adams
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Monthly Free Cash Flow vs. Time

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Revenue, Earnings, Cash, Tax vs. Time

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Customers vs. Time

Total amount of customers through time.

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New Renewal Customers vs. Time

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Share Price vs. Time - starting day 365

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New Outbound Customers vs. Time

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New Inbound Customers vs. Time

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Inputs
Starting State
cash_in_bank $0.00
assets $0.00
liabilities $0.00
customer_count 0
Product
realization_rate 93.0 %
price_of_offer $4,500.00
cost_to_fulfill 10.0 %
time_to_collect 45 Days
refund_period 60 Days
refund_rate 2.0 %
initial contract length/time to renew 365 Days
Renewals
churn_rate 50.0 %
price_of_renewal $0.00
cost_to_sell_renewal 0.0 %
cost_to_fulfill_renewal 0.0 %
time_to_collect_renewal 0 Days
renewal_rate_of_renewals 0.0 %
Sales and Martketing
cost_to_sell 20.0 %
time_to_sell 20 Days
average_deals_per_sales_rep_per_month 1.0
Granular
granular true
Outbound
outbound_salary $1,000.00
number_of_contacts_per_month per sdr 2000
number_of_sdrs 3
outbound_contact_to_lead_conversion_rate 2.0 %
time_to_market_outbound 11 Days
lead_to_customer_conversion_rate_outbound 8.0 %
Inbound
media_spend $8,075.00
Cost per thousand impressions $113.00
Click-through rate 1.6 %
funnel_conversion_rate 2.0 %
time_to_market_inbound 1 Days
lead_to_customer_conversion_rate_inbound 1.86 %
Administration
transaction_fee 2.9 %
fixed_costs_per_month $2,000.00
fixed_cost_increase_per_hundred_customers per month $0.00
upfront_investment_costs $0.00
debt $0.00
interest_rate 6.0 %
Viral Component
viral_component false
Valuations
tax_rate 22.0 %
inflation_rate 2.0 %
time_max 2500 Days
number_of_shares 1 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 14.0
projection_period_ebitda 1825 Days
P/E Method
pe_multiple 22.0
projection_period_pe 1825 Days
Revenue Multiple Method
ev_revenue_multiple 7.0
projection_period_ev_revenue 1825 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price $4,063.64
@cost_to_fulfill_dollars $406.36
@cost_to_market_dollars $1,104.89
@cost_to_sell_dollars $812.73
@customer_acquisition_cost $1,917.62
@expected_value_of_renewal_price $0.00
@cost_to_fulfill_renewal_dollars $0.00
@lifetime_value $4,185.00
Renewals
@cost_to_sell_renewal_dollars $0.00
@renewal_profit_per_customer_per_day $0.00
@renewal_profit_per_customer_per_month $0.00
Business Modelling
Granular
Outbound
@outbound_salary_per_day $32.88
@number_of_contacts_per_day_per_sdr 65.77 Contacts
@total_salary per day $98.65
@cost_per_100_contacts $50.00
@outbound_contacts_dot per day 197.3 Contacts
@cost_per_lead_outbound $25.00
@lead_dot_outbound per day 3.95 Leads
@lead_dot_outbound per month 120.0 Leads
@c_dot_outbound per day rounded 0.32 Customers
@c_dot_outbound per month rounded 9.6 Customers
@outbound_cost_per_customer $0.00
Inbound
@media_spend_per_day $265.54
@lead_dot_inbound per day 0.75 Leads
@lead_dot_inbound per month 22.87 Leads
@cost_per_lead_inbound $353.11
@c_dot_inbound per day rounded 0.01 Customers
@c_dot_inbound per month rounded 0.43 Customers
@cost_per_click $7.06
@inbound_cost_per_customer $0.00
Blended
@blended_lead_dot per day 4.7 Leads
@blended_lead_dot per month 142.87 Leads
@outbound_lead_ratio 83.99 %
@inbound_lead_ratio 16.01 %
@organic_lead_ratio 0.0 %
@blended_cost_per_lead $77.53
@blended_lead_conversion_rate 7.02 %
@c_dot_blended per day rounded 0.33 Customers
@c_dot_blended per month rounded 10.03 Customers
@time_to_market_blended 9.0 Days
@cost_to_market_blended $1,104.89
@customer_acquisition_cost $1,917.62
@contribution_after_marketing $1,739.65
@contribution_margin_before_marketing 90.0 %
@contribution_margin_after_marketing 42.81 %
@profit_per_customer_per_day $23.51
@customer_acquisition_rate_per_day rounded 0.33 Customers
@customer_acquisition_rate_per_month rounded 10.03 Customers
@sales_reps_needed 11
Administration
@fixed_costs_per_day $65.77
@fixed_costs_per_month (input) $2,000.00
@fixed_cost_increase_per_hundred_customers_per_day $0.00
@cost_of_debt_daily $0.00
@cost_of_debt_monthly $0.00
Valuations
@projection_period_dcf (input) 1,825 Days
@fct_projection_period $394.39
@int_fct_projection_period $143,951.45
@terminal_value $1,897,972.51
@int_pv_fcf_projection_period $668,672.74
@DCF_enterprise_value $2,566,645.25
@DCF_equity_value $2,566,645.25
@number_of_shares (input) 1 Shares
@share_price $2,566,645.25
@ebitda_multiple_market_cap $2,331,469.47
@ebitda_multiple_market_cap_fcf $3,074,487.19
@pe_multiple_market_cap $4,140,288.73
@ev_revenue_multiple_market_cap $1,317,364.60
@c_consumption $247.11
@t_profitability_day 9 Days
@t_profitability_month 1 Month
@positive_total_cash_day 18 Days
@positive_total_cash_month 1 Month
@cash below $0 day Day 1
@additional_debt -$247.11
@return_on_starting_cash_day_365
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