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Coach examples

By: Ariana Castellanos
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Monthly Free Cash Flow vs. Time

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Revenue, Earnings, Cash, Tax vs. Time

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Customers vs. Time

Total amount of customers through time.

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New Renewal Customers vs. Time

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Share Price vs. Time - starting day 365

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Inputs
Starting State
cash_in_bank $0.00
assets $0.00
liabilities $0.00
customer_count 0
Product
realization_rate 93.0 %
price_of_offer $5,000.00
cost_to_fulfill 2.0 %
time_to_collect 30 Days
refund_period 0 Days
refund_rate 2.0 %
initial contract length/time to renew 60 Days
Renewals
churn_rate 100.0 %
Sales and Martketing
cost_to_sell 0.0 %
time_to_sell 3 Days
average_deals_per_sales_rep_per_month 7.0
Granular
granular true
Organic
organic_views_per_month 100000
organic_view_to_lead_conversion_rate 1.0 %
lead_to_customer_conversion_rate_organic 1.0 %
time_to_market_organic 30 Days
organic_cost_per_month $0.00
Administration
transaction_fee 2.9 %
fixed_costs_per_month $2,000.00
fixed_cost_increase_per_hundred_customers per month $0.00
upfront_investment_costs $0.00
debt $0.00
interest_rate 6.0 %
Viral Component
viral_component false
Valuations
tax_rate 22.0 %
inflation_rate 2.0 %
time_max 2500 Days
number_of_shares 1,000,000 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 14.0
projection_period_ebitda 365 Days
P/E Method
pe_multiple 22.0
projection_period_pe 365 Days
Revenue Multiple Method
ev_revenue_multiple 7.0
projection_period_ev_revenue 365 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price $4,515.15
@cost_to_fulfill_dollars $90.30
@cost_to_market_dollars $0.00
@cost_to_sell_dollars $0.00
@customer_acquisition_cost $0.00
@lifetime_value $4,650.00
Business Modelling
Granular
Organic
@organic_views_per_day per day 3288.39
@organic_views_per_month per month (input) 100000
@lead_dot_organic per day 32.88 Leads
@lead_dot_organic per month 1000.0 Leads
@c_dot_organic per day rounded 0.33 Customers
@c_dot_organic per month rounded 10.0 Customers
@organic_cost_per_month (input) $0.00
@organic_cost_per_day $0.00
@organic_cost_per_lead $0.00
@organic_cost_per_customer $0.00
Blended
@blended_lead_dot per day 32.88 Leads
@blended_lead_dot per month 1000.0 Leads
@outbound_lead_ratio 0.0 %
@inbound_lead_ratio 0.0 %
@organic_lead_ratio 100.0 %
@blended_cost_per_lead $0.00
@blended_lead_conversion_rate 1.0 %
@c_dot_blended per day rounded 0.33 Customers
@c_dot_blended per month rounded 10.0 Customers
@time_to_market_blended 30.0 Days
@cost_to_market_blended $0.00
@customer_acquisition_cost $0.00
@contribution_after_marketing $4,424.85
@contribution_margin_before_marketing 98.0 %
@contribution_margin_after_marketing 98.0 %
@profit_per_customer_per_day $70.24
@customer_acquisition_rate_per_day rounded 0.33 Customers
@customer_acquisition_rate_per_month rounded 10.0 Customers
@sales_reps_needed 2
Administration
@fixed_costs_per_day $65.77
@fixed_costs_per_month (input) $2,000.00
@fixed_cost_increase_per_hundred_customers_per_day $0.00
@cost_of_debt_daily $0.00
@cost_of_debt_monthly $0.00
Valuations
@projection_period_dcf (input) 1,825 Days
@fct_projection_period $1,060.82
@int_fct_projection_period $387,198.85
@terminal_value $5,105,143.24
@int_pv_fcf_projection_period $1,807,844.74
@DCF_enterprise_value $6,912,987.98
@DCF_equity_value $6,912,987.98
@number_of_shares (input) 1,000,000 Shares
@share_price $6.91
@ebitda_multiple_market_cap $5,729,023.82
@ebitda_multiple_market_cap_fcf $6,206,121.53
@pe_multiple_market_cap $10,268,783.54
@ev_revenue_multiple_market_cap $3,267,340.22
@c_consumption $63.64
@t_profitability_day 3 Days
@t_profitability_month 1 Month
@positive_total_cash_day 6 Days
@positive_total_cash_month 1 Month
@cash below $0 day Day 1
@additional_debt -$63.64
@return_on_starting_cash_day_365
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