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GAL

By: Jastej Choong
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Monthly Free Cash Flow vs. Time

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Revenue, Earnings, Cash, Tax vs. Time

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Customers vs. Time

Total amount of customers through time.

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New Renewal Customers vs. Time

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Share Price vs. Time - starting day 365

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New Inbound Customers vs. Time

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Inputs
Starting State
cash_in_bank $200,000.00
assets $0.00
liabilities $0.00
customer_count 250
Product
realization_rate 93.0 %
price_of_offer $5,000.00
cost_to_fulfill 10.0 %
time_to_collect 90 Days
refund_period 60 Days
refund_rate 2.0 %
initial contract length/time to renew 365 Days
Renewals
churn_rate 80.0 %
price_of_renewal $5,000.00
cost_to_sell_renewal 5.0 %
cost_to_fulfill_renewal 10.0 %
time_to_collect_renewal 90 Days
renewal_rate_of_renewals 20.0 %
Sales and Martketing
cost_to_sell 15.0 %
time_to_sell 21 Days
average_deals_per_sales_rep_per_month 1.0
Granular
granular true
Inbound
media_spend $250,000.00
Cost per thousand impressions $70.00
Click-through rate 0.6 %
funnel_conversion_rate 7.0 %
time_to_market_inbound 1 Days
lead_to_customer_conversion_rate_inbound 7.0 %
Administration
transaction_fee 2.9 %
fixed_costs_per_month $20,000.00
fixed_cost_increase_per_hundred_customers per month $2,000.00
upfront_investment_costs $0.00
debt $0.00
interest_rate 0.0 %
Viral Component
viral_component false
Valuations
tax_rate 27.0 %
inflation_rate 2.0 %
time_max 2500 Days
number_of_shares 1,000,000 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 5.0 %
growth_rate 2.0 %
Outputs
Product and Acquisition
@expected_value_of_offer_price $4,515.15
@cost_to_fulfill_dollars $451.52
@cost_to_market_dollars $2,380.95
@cost_to_sell_dollars $677.27
@customer_acquisition_cost $3,058.22
@expected_value_of_renewal_price $4,515.15
@cost_to_fulfill_renewal_dollars $500.00
@lifetime_value $5,812.50
Renewals
@cost_to_sell_renewal_dollars $250.00
@renewal_profit_per_customer_per_day $41.84
@renewal_profit_per_customer_per_month $1,272.20
Business Modelling
Granular
Inbound
@media_spend_per_day $8,220.98
@lead_dot_inbound per day 49.33 Leads
@lead_dot_inbound per month 1500.0 Leads
@cost_per_lead_inbound $166.67
@c_dot_inbound per day rounded 3.45 Customers
@c_dot_inbound per month rounded 105.0 Customers
@cost_per_click $11.67
@inbound_cost_per_customer $0.00
Blended
@blended_lead_dot per day 49.33 Leads
@blended_lead_dot per month 1500.0 Leads
@outbound_lead_ratio 0.0 %
@inbound_lead_ratio 100.0 %
@organic_lead_ratio 0.0 %
@blended_cost_per_lead $166.67
@blended_lead_conversion_rate 7.0 %
@c_dot_blended per day rounded 3.45 Customers
@c_dot_blended per month rounded 105.0 Customers
@time_to_market_blended 1.0 Days
@cost_to_market_blended $2,380.95
@customer_acquisition_cost $3,058.22
@contribution_after_marketing $1,005.41
@contribution_margin_before_marketing 90.0 %
@contribution_margin_after_marketing 22.27 %
@profit_per_customer_per_day $8.98
@customer_acquisition_rate_per_day rounded 3.45 Customers
@customer_acquisition_rate_per_month rounded 105.0 Customers
@sales_reps_needed 0
Administration
@fixed_costs_per_day $657.68
@fixed_costs_per_month (input) $20,000.00
@fixed_cost_increase_per_hundred_customers_per_day $65.77
@cost_of_debt_daily $0.00
@cost_of_debt_monthly $0.00
Valuations
@projection_period_dcf (input) 1,825 Days
@fct_projection_period $3,135.16
@int_fct_projection_period $1,123,404.26
@terminal_value $34,561,033.83
@int_pv_fcf_projection_period $5,223,112.98
@DCF_enterprise_value $39,784,146.81
@DCF_equity_value $39,984,146.81
@number_of_shares (input) 1,000,000 Shares
@share_price $39.98
@c_consumption $0.00
@t_profitability_day 10 Days
@t_profitability_month 1 Month
@positive_total_cash_day 0 Day
@positive_total_cash_month 0 Month
@cash below $0 day Cash is never $0
@additional_debt No additional debt needed
@return_on_starting_cash_day_365
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