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Macros - MacMon

By: Rico Hölscheidt
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Monthly Free Cash Flow vs. Time

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Revenue, Earnings, Cash, Tax vs. Time

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Customers vs. Time

Total amount of customers through time.

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New Renewal Customers vs. Time

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Share Price vs. Time - starting day 365

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New Outbound Customers vs. Time

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Inputs
Starting State
cash_in_bank 0,00 €
assets 0,00 €
liabilities 0,00 €
customer_count 0
Product
realization_rate 95.0 %
price_of_offer 8.500,00 €
cost_to_fulfill 65.0 %
time_to_collect 30 Days
refund_period 60 Days
refund_rate 0.0 %
initial contract length/time to renew 365 Days
Renewals
churn_rate 10.0 %
price_of_renewal 1.500,00 €
cost_to_sell_renewal 0.0 %
cost_to_fulfill_renewal 65.0 %
time_to_collect_renewal 30 Days
renewal_rate_of_renewals 80.0 %
Sales and Martketing
cost_to_sell 0.0 %
time_to_sell 250 Days
average_deals_per_sales_rep_per_month 1.0
Granular
granular true
Outbound
outbound_salary 3.000,00 €
number_of_contacts_per_month per sdr 20
number_of_sdrs 1
outbound_contact_to_lead_conversion_rate 100.0 %
time_to_market_outbound 1 Days
lead_to_customer_conversion_rate_outbound 10.0 %
Administration
transaction_fee 0.0 %
fixed_costs_per_month 0,00 €
fixed_cost_increase_per_hundred_customers per month 0,00 €
upfront_investment_costs 0,00 €
debt 0,00 €
interest_rate 6.0 %
Viral Component
viral_component false
Valuations
tax_rate 30.0 %
inflation_rate 8.0 %
time_max 2500 Days
number_of_shares 1 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 14.0
projection_period_ebitda 1825 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price

The average amount of money you actually collect from the client (after transaction fees).

8.075,00 €
@cost_to_fulfill_dollars 5.248,75 €
@cost_to_market_dollars 1.500,00 €
@cost_to_sell_dollars 0,00 €
@customer_acquisition_cost 1.500,00 €
@expected_value_of_renewal_price 1.425,00 €
@cost_to_fulfill_renewal_dollars 975,00 €
@lifetime_value 14.487,50 €
Renewals
@cost_to_sell_renewal_dollars 0,00 €
@renewal_profit_per_customer_per_day 15,00 €
@renewal_profit_per_customer_per_month 456,15 €
Business Modelling
Granular
Outbound
@outbound_salary_per_day 98,65 €
@number_of_contacts_per_day_per_sdr 0.66 Contacts
@total_salary per day 98,65 €
@cost_per_100_contacts 15.000,00 €
@outbound_contacts_dot per day

Total number of contacts sent by all SDRs per day.

0.66 Contacts
@cost_per_lead_outbound 150,00 €
@lead_dot_outbound per day

Number of outbound leads created per month.

0.66 Leads
@lead_dot_outbound per month

Number of outbound leads created per month.

20.0 Leads
@c_dot_outbound per day rounded

Number of new customers created per month from outbound efforts.

0.07 Customers
@c_dot_outbound per month rounded

Number of new customers created per month from outbound efforts.

2.0 Customers
@outbound_cost_per_customer 1.500,00 €
Blended
@blended_lead_dot per day

Number of new leads created per month from both inbound and outbound efforts.

0.66 Leads
@blended_lead_dot per month

Number of new leads created per month from both inbound and outbound efforts.

20.0 Leads
@outbound_lead_ratio

Ratio of outbound leads to inbound leads.

100.0 %
@inbound_lead_ratio 0.0 %
@organic_lead_ratio 0.0 %
@blended_cost_per_lead

Average cost per lead from both inbound and outbound methods.

150,00 €
@blended_lead_conversion_rate

Average conversion rate from both inbound and outbound methods.

10.0 %
@c_dot_blended per day rounded

Average number of new customers per month from both inbound and outbound methods.

0.07 Customers
@c_dot_blended per month rounded

Average number of new customers per month from both inbound and outbound methods.

2.0 Customers
@time_to_market_blended

Average amount of time to generate a lead from both inbound and outbound methods.

1.0 Days
@cost_to_market_blended

Average cost to generate a lead from both inbound and outbound methods.

1.500,00 €
@customer_acquisition_cost 1.500,00 €
@contribution_after_marketing 1.326,25 €
@contribution_margin_before_marketing 35.0 %
@contribution_margin_after_marketing 16.42 %
@profit_per_customer_per_day 4,72 €
@customer_acquisition_rate_per_day rounded 0.07 Customers
@customer_acquisition_rate_per_month rounded 2.0 Customers
@sales_reps_needed 3
Administration
@fixed_costs_per_day 0,00 €
@fixed_costs_per_month (input)

The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc.

0,00 €
@fixed_cost_increase_per_hundred_customers_per_day 0,00 €
@cost_of_debt_daily 0,00 €
@cost_of_debt_monthly 0,00 €
Valuations
@projection_period_dcf (input)

The time period in which the cash flows are summed and discounted in the DCF model.

1,825 Days
@fct_projection_period 116,16 €
@int_fct_projection_period 45.072,88 €
@terminal_value 440.269,58 €
@int_pv_fcf_projection_period 125.490,23 €
@DCF_enterprise_value 565.759,81 €
@DCF_equity_value

The Market cap of the company, derived using Discounted Cash Flow valuation method. Market cap is defined as Enterprise Value+cash-debt.

565.759,81 €
@number_of_shares (input)

The number of shares of the business issued as defined in the shareholder agreement.

1 Shares
@share_price

Price of a share, derived from DCF Market cap.

565.759,81 €
@ebitda_multiple_market_cap 565.118,05 €
@ebitda_multiple_market_cap_fcf 885.074,30 €
@c_consumption

The minimum point on the Cash graph. In reality this is additional amount of money needed to raise, for company not to go bankrupt. This is observed only on the projection period.

0,00 €
@t_profitability_day

Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months.

1 Day
@t_profitability_month

Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months.

1 Month
@positive_total_cash_day 1 Day
@positive_total_cash_month 1 Month
@cash below $0 day

The day at which the cash function intersects with x axis - the first point in time in days, where cash equals $0,

Cash is never $0
@additional_debt No additional debt needed
@return_on_starting_cash_day_365 0.0 %
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