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Macros - Erst DL - 6 K - Dann MacMon Upsell

By: Rico Hölscheidt
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Monthly Free Cash Flow vs. Time

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Revenue, Earnings, Cash, Tax vs. Time

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Customers vs. Time

Total amount of customers through time.

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New Renewal Customers vs. Time

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Share Price vs. Time - starting day 365

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New Outbound Customers vs. Time

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Inputs
Starting State
cash_in_bank 0,00 €
assets 0,00 €
liabilities 0,00 €
customer_count 0
Product
realization_rate 95.0 %
price_of_offer 6.000,00 €
cost_to_fulfill 20.0 %
time_to_collect 30 Days
refund_period 60 Days
refund_rate 0.0 %
initial contract length/time to renew 90 Days
Renewals
churn_rate 70.0 %
price_of_renewal 3.000,00 €
cost_to_sell_renewal 0.0 %
cost_to_fulfill_renewal 0.0 %
time_to_collect_renewal 365 Days
renewal_rate_of_renewals 30.0 %
Sales and Martketing
cost_to_sell 0.0 %
time_to_sell 30 Days
average_deals_per_sales_rep_per_month 1.0
Granular
granular true
Outbound
outbound_salary 2.000,00 €
number_of_contacts_per_month per sdr 2000
number_of_sdrs 2
outbound_contact_to_lead_conversion_rate 2.0 %
time_to_market_outbound 7 Days
lead_to_customer_conversion_rate_outbound 10.0 %
Administration
transaction_fee 0.0 %
fixed_costs_per_month 4.000,00 €
fixed_cost_increase_per_hundred_customers per month 0,00 €
upfront_investment_costs 50.000,00 €
debt 0,00 €
interest_rate 6.0 %
Viral Component
viral_component false
Valuations
tax_rate 30.0 %
inflation_rate 8.0 %
time_max 3650 Days
number_of_shares 1 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 14.0
projection_period_ebitda 1825 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price

The average amount of money you actually collect from the client (after transaction fees).

5.700,00 €
@cost_to_fulfill_dollars 1.140,00 €
@cost_to_market_dollars 500,00 €
@cost_to_sell_dollars 0,00 €
@customer_acquisition_cost 500,00 €
@expected_value_of_renewal_price 2.850,00 €
@cost_to_fulfill_renewal_dollars 0,00 €
@lifetime_value 6.921,43 €
Renewals
@cost_to_sell_renewal_dollars 0,00 €
@renewal_profit_per_customer_per_day 7,81 €
@renewal_profit_per_customer_per_month 237,45 €
Business Modelling
Granular
Outbound
@outbound_salary_per_day 65,77 €
@number_of_contacts_per_day_per_sdr 65.77 Contacts
@total_salary per day 131,54 €
@cost_per_100_contacts 100,00 €
@outbound_contacts_dot per day

Total number of contacts sent by all SDRs per day.

131.54 Contacts
@cost_per_lead_outbound 50,00 €
@lead_dot_outbound per day

Number of outbound leads created per month.

2.63 Leads
@lead_dot_outbound per month

Number of outbound leads created per month.

80.0 Leads
@c_dot_outbound per day rounded

Number of new customers created per month from outbound efforts.

0.26 Customers
@c_dot_outbound per month rounded

Number of new customers created per month from outbound efforts.

8.0 Customers
@outbound_cost_per_customer 500,00 €
Blended
@blended_lead_dot per day

Number of new leads created per month from both inbound and outbound efforts.

2.63 Leads
@blended_lead_dot per month

Number of new leads created per month from both inbound and outbound efforts.

80.0 Leads
@outbound_lead_ratio

Ratio of outbound leads to inbound leads.

100.0 %
@inbound_lead_ratio 0.0 %
@organic_lead_ratio 0.0 %
@blended_cost_per_lead

Average cost per lead from both inbound and outbound methods.

50,00 €
@blended_lead_conversion_rate

Average conversion rate from both inbound and outbound methods.

10.0 %
@c_dot_blended per day rounded

Average number of new customers per month from both inbound and outbound methods.

0.26 Customers
@c_dot_blended per month rounded

Average number of new customers per month from both inbound and outbound methods.

8.0 Customers
@time_to_market_blended

Average amount of time to generate a lead from both inbound and outbound methods.

7.0 Days
@cost_to_market_blended

Average cost to generate a lead from both inbound and outbound methods.

500,00 €
@customer_acquisition_cost 500,00 €
@contribution_after_marketing 4.060,00 €
@contribution_margin_before_marketing 80.0 %
@contribution_margin_after_marketing 71.23 %
@profit_per_customer_per_day 60,60 €
@customer_acquisition_rate_per_day rounded 0.26 Customers
@customer_acquisition_rate_per_month rounded 8.0 Customers
@sales_reps_needed 9
Administration
@fixed_costs_per_day 131,54 €
@fixed_costs_per_month (input)

The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc.

4.000,00 €
@fixed_cost_increase_per_hundred_customers_per_day 0,00 €
@cost_of_debt_daily 0,00 €
@cost_of_debt_monthly 0,00 €
Valuations
@projection_period_dcf (input)

The time period in which the cash flows are summed and discounted in the DCF model.

1,825 Days
@fct_projection_period 880,61 €
@int_fct_projection_period 321.421,98 €
@terminal_value 3.139.633,44 €
@int_pv_fcf_projection_period 1.182.599,87 €
@DCF_enterprise_value 4.322.233,31 €
@DCF_equity_value

The Market cap of the company, derived using Discounted Cash Flow valuation method. Market cap is defined as Enterprise Value+cash-debt.

4.322.233,31 €
@number_of_shares (input)

The number of shares of the business issued as defined in the shareholder agreement.

1 Shares
@share_price

Price of a share, derived from DCF Market cap.

4.322.233,31 €
@ebitda_multiple_market_cap 4.297.482,55 €
@ebitda_multiple_market_cap_fcf 6.972.075,74 €
@c_consumption

The minimum point on the Cash graph. In reality this is additional amount of money needed to raise, for company not to go bankrupt. This is observed only on the projection period.

50.478,33 €
@t_profitability_day

Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months.

9 Days
@t_profitability_month

Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months.

1 Month
@positive_total_cash_day 114 Days
@positive_total_cash_month 4 Months
@cash below $0 day

The day at which the cash function intersects with x axis - the first point in time in days, where cash equals $0,

Day 0
@additional_debt -$50,478.33
@return_on_starting_cash_day_365 0.0 %
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