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PRiRO Test 0 Opener - 100% ADs

By: Rico Hölscheidt
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Monthly Free Cash Flow vs. Time

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Revenue, Earnings, Cash, Tax vs. Time

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Customers vs. Time

Total amount of customers through time.

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New Renewal Customers vs. Time

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Share Price vs. Time - starting day 365

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New Inbound Customers vs. Time

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Inputs
Starting State
cash_in_bank 100.000,00 €
assets 0,00 €
liabilities 0,00 €
customer_count 34
Product
realization_rate 98.0 %
price_of_offer 10.000,00 €
cost_to_fulfill 5.0 %
time_to_collect 180 Days
refund_period 0 Days
refund_rate 0.0 %
initial contract length/time to renew 365 Days
Renewals
churn_rate 30.0 %
price_of_renewal 6.000,00 €
cost_to_sell_renewal 10.0 %
cost_to_fulfill_renewal 5.0 %
time_to_collect_renewal 180 Days
renewal_rate_of_renewals 50.0 %
Sales and Martketing
cost_to_sell 10.0 %
time_to_sell 7 Days
average_deals_per_sales_rep_per_month 2.0
Granular
granular true
Inbound
media_spend 30.000,00 €
Cost per thousand impressions 25,00 €
Click-through rate 1.0 %
funnel_conversion_rate 1.0 %
time_to_market_inbound 4 Days
lead_to_customer_conversion_rate_inbound 10.0 %
Administration
transaction_fee 1.1 %
fixed_costs_per_month 15.000,00 €
fixed_cost_increase_per_hundred_customers per month 0,00 €
upfront_investment_costs 0,00 €
debt 0,00 €
interest_rate 6.0 %
Viral Component
viral_component false
Valuations
tax_rate 30.0 %
inflation_rate 8.0 %
time_max 2500 Days
number_of_shares 1 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 14.0
projection_period_ebitda 1825 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price

The average amount of money you actually collect from the client (after transaction fees).

9.692,20 €
@cost_to_fulfill_dollars 484,61 €
@cost_to_market_dollars 2.499,98 €
@cost_to_sell_dollars 969,22 €
@customer_acquisition_cost 3.469,20 €
@expected_value_of_renewal_price 5.815,32 €
@cost_to_fulfill_renewal_dollars 300,00 €
@lifetime_value 18.032,00 €
Renewals
@cost_to_sell_renewal_dollars 600,00 €
@renewal_profit_per_customer_per_day 27,31 €
@renewal_profit_per_customer_per_month 830,42 €
Business Modelling
Granular
Inbound
@media_spend_per_day

Amount spent on paid advertising per day.

986,52 €
@views_dot per day

Number of impressions per day from paid sources.

394.61
@lead_dot_inbound per day

Number of new leads per day created from inbound efforts.

3.95 Leads
@lead_dot_inbound per month

Number of new leads per day created from inbound efforts.

120.0 Leads
@cost_per_lead_inbound 250,00 €
@c_dot_inbound per day rounded

Number of new customers generated per month from inbound efforts.

0.39 Customers
@c_dot_inbound per month rounded

Number of new customers generated per month from inbound efforts.

12.0 Customers
@cost_per_click 2,50 €
@inbound_cost_per_customer 3.469,20 €
Blended
@blended_lead_dot per day

Number of new leads created per month from both inbound and outbound efforts.

3.95 Leads
@blended_lead_dot per month

Number of new leads created per month from both inbound and outbound efforts.

120.0 Leads
@outbound_lead_ratio

Ratio of outbound leads to inbound leads.

0.0 %
@inbound_lead_ratio 100.0 %
@organic_lead_ratio 0.0 %
@blended_cost_per_lead

Average cost per lead from both inbound and outbound methods.

250,00 €
@blended_lead_conversion_rate

Average conversion rate from both inbound and outbound methods.

10.0 %
@c_dot_blended per day rounded

Average number of new customers per month from both inbound and outbound methods.

0.39 Customers
@c_dot_blended per month rounded

Average number of new customers per month from both inbound and outbound methods.

12.0 Customers
@time_to_market_blended

Average amount of time to generate a lead from both inbound and outbound methods.

4.0 Days
@cost_to_market_blended

Average cost to generate a lead from both inbound and outbound methods.

2.499,98 €
@customer_acquisition_cost 3.469,20 €
@contribution_after_marketing 5.738,39 €
@contribution_margin_before_marketing 95.0 %
@contribution_margin_after_marketing 59.21 %
@profit_per_customer_per_day 30,04 €
@customer_acquisition_rate_per_day rounded 0.39 Customers
@customer_acquisition_rate_per_month rounded 12.0 Customers
@sales_reps_needed 6
Administration
@fixed_costs_per_day 493,26 €
@fixed_costs_per_month (input)

The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc.

15.000,00 €
@fixed_cost_increase_per_hundred_customers_per_day 0,00 €
@cost_of_debt_daily 0,00 €
@cost_of_debt_monthly 0,00 €
Valuations
@projection_period_dcf (input)

The time period in which the cash flows are summed and discounted in the DCF model.

1,825 Days
@fct_projection_period 3.035,80 €
@int_fct_projection_period 1.122.496,75 €
@terminal_value 10.964.490,76 €
@int_pv_fcf_projection_period 3.497.892,81 €
@DCF_enterprise_value 14.462.383,57 €
@DCF_equity_value

The Market cap of the company, derived using Discounted Cash Flow valuation method. Market cap is defined as Enterprise Value+cash-debt.

14.562.383,57 €
@number_of_shares (input)

The number of shares of the business issued as defined in the shareholder agreement.

1 Shares
@share_price

Price of a share, derived from DCF Market cap.

14.562.383,57 €
@ebitda_multiple_market_cap 14.790.776,72 €
@ebitda_multiple_market_cap_fcf 23.351.203,92 €
@c_consumption

The minimum point on the Cash graph. In reality this is additional amount of money needed to raise, for company not to go bankrupt. This is observed only on the projection period.

0,00 €
@t_profitability_day

Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months.

1 Day
@t_profitability_month

Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months.

1 Month
@positive_total_cash_day 0 Day
@positive_total_cash_month 0 Month
@cash below $0 day

The day at which the cash function intersects with x axis - the first point in time in days, where cash equals $0,

Cash is never $0
@additional_debt No additional debt needed
@return_on_starting_cash_day_365 397.25 %
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