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PRiRO Test - 3 Opener

By: Rico Hölscheidt
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Monthly Free Cash Flow vs. Time

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Revenue, Earnings, Cash, Tax vs. Time

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Customers vs. Time

Total amount of customers through time.

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New Renewal Customers vs. Time

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Share Price vs. Time - starting day 365

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New Outbound Customers vs. Time

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Inputs
Starting State
cash_in_bank 100.000,00 €
assets 0,00 €
liabilities 0,00 €
customer_count 34
Product
realization_rate 98.0 %
price_of_offer 10.000,00 €
cost_to_fulfill 5.0 %
time_to_collect 180 Days
refund_period 0 Days
refund_rate 0.0 %
initial contract length/time to renew 365 Days
Renewals
churn_rate 30.0 %
price_of_renewal 6.000,00 €
cost_to_sell_renewal 10.0 %
cost_to_fulfill_renewal 5.0 %
time_to_collect_renewal 180 Days
renewal_rate_of_renewals 50.0 %
Sales and Martketing
cost_to_sell 10.0 %
time_to_sell 7 Days
average_deals_per_sales_rep_per_month 2.0
Granular
granular true
Outbound
outbound_salary 0,00 €
number_of_contacts_per_month per sdr 2700
number_of_sdrs 3
outbound_contact_to_lead_conversion_rate 1.0 %
time_to_market_outbound 14 Days
lead_to_customer_conversion_rate_outbound 10.0 %
Administration
transaction_fee 1.1 %
fixed_costs_per_month 25.000,00 €
fixed_cost_increase_per_hundred_customers per month 0,00 €
upfront_investment_costs 0,00 €
debt 0,00 €
interest_rate 6.0 %
Viral Component
viral_component false
Valuations
tax_rate 30.0 %
inflation_rate 8.0 %
time_max 2500 Days
number_of_shares 1 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 14.0
projection_period_ebitda 1825 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price 9.692,20 €
@cost_to_fulfill_dollars 484,61 €
@cost_to_market_dollars 0,00 €
@cost_to_sell_dollars 969,22 €
@customer_acquisition_cost 969,22 €
@expected_value_of_renewal_price 5.815,32 €
@cost_to_fulfill_renewal_dollars 300,00 €
@lifetime_value 18.032,00 €
Renewals
@cost_to_sell_renewal_dollars 600,00 €
@renewal_profit_per_customer_per_day 27,31 €
@renewal_profit_per_customer_per_month 830,42 €
Business Modelling
Granular
Outbound
@outbound_salary_per_day 0,00 €
@number_of_contacts_per_day_per_sdr 88.79 Contacts
@total_salary per day 0,00 €
@cost_per_100_contacts 0,00 €
@outbound_contacts_dot per day 266.36 Contacts
@cost_per_lead_outbound 0,00 €
@lead_dot_outbound per day 2.66 Leads
@lead_dot_outbound per month 81.0 Leads
@c_dot_outbound per day rounded 0.27 Customers
@c_dot_outbound per month rounded 8.1 Customers
@outbound_cost_per_customer 969,22 €
Blended
@blended_lead_dot per day 2.66 Leads
@blended_lead_dot per month 81.0 Leads
@outbound_lead_ratio 100.0 %
@inbound_lead_ratio 0.0 %
@organic_lead_ratio 0.0 %
@blended_cost_per_lead 0,00 €
@blended_lead_conversion_rate 10.0 %
@c_dot_blended per day rounded 0.27 Customers
@c_dot_blended per month rounded 8.1 Customers
@time_to_market_blended 14.0 Days
@cost_to_market_blended 0,00 €
@customer_acquisition_cost 969,22 €
@contribution_after_marketing 8.238,37 €
@contribution_margin_before_marketing 95.0 %
@contribution_margin_after_marketing 85.0 %
@profit_per_customer_per_day 40,99 €
@customer_acquisition_rate_per_day rounded 0.27 Customers
@customer_acquisition_rate_per_month rounded 8.1 Customers
@sales_reps_needed 5
Administration
@fixed_costs_per_day 822,10 €
@fixed_costs_per_month (input) 25.000,00 €
@fixed_cost_increase_per_hundred_customers_per_day 0,00 €
@cost_of_debt_daily 0,00 €
@cost_of_debt_monthly 0,00 €
Valuations
@projection_period_dcf (input) 1,825 Days
@fct_projection_period 2.177,90 €
@int_fct_projection_period 804.048,62 €
@terminal_value 7.853.905,74 €
@int_pv_fcf_projection_period 2.599.218,92 €
@DCF_enterprise_value 10.453.124,66 €
@DCF_equity_value 10.553.124,66 €
@number_of_shares (input) 1 Shares
@share_price 10.553.124,66 €
@ebitda_multiple_market_cap 10.649.905,46 €
@ebitda_multiple_market_cap_fcf 16.885.076,82 €
@c_consumption 0,00 €
@t_profitability_day 15 Days
@t_profitability_month 1 Month
@positive_total_cash_day 0 Day
@positive_total_cash_month 0 Month
@cash below $0 day Cash is never $0
@additional_debt No additional debt needed
@return_on_starting_cash_day_365 306.71 %
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