This could take a minute...

### PRiRO Test - 3 Opener

**By:**Rico Hölscheidt

Scroll on charts to zoom.

Click and drag to pan.

Zooming is slower the greater number of datapoints visible.

Click Legend to Hide Data

Click and drag to pan.

Zooming is slower the greater number of datapoints visible.

#### Monthly Free Cash Flow vs. Time

Loading...

#### Revenue, Earnings, Cash, Tax vs. Time

Loading...

#### Customers vs. Time

Total amount of customers through time.

Loading...

#### New Renewal Customers vs. Time

Loading...

#### Share Price vs. Time - starting day 365

Click Legend to Hide DataLoading...

#### New Outbound Customers vs. Time

Loading...

Inputs | |
---|---|

Starting State | |

cash_in_bank | 100.000,00 € |

assets | 0,00 € |

liabilities | 0,00 € |

customer_count | 34 |

Product | |

realization_rate | 98.0 % |

price_of_offer | 10.000,00 € |

cost_to_fulfill | 5.0 % |

time_to_collect | 180 Days |

refund_period | 0 Days |

refund_rate | 0.0 % |

initial contract length/time to renew | 365 Days |

Renewals | |

churn_rate | 30.0 % |

price_of_renewal | 6.000,00 € |

cost_to_sell_renewal | 10.0 % |

cost_to_fulfill_renewal | 5.0 % |

time_to_collect_renewal | 180 Days |

renewal_rate_of_renewals | 50.0 % |

Sales and Martketing | |

cost_to_sell | 10.0 % |

time_to_sell | 7 Days |

average_deals_per_sales_rep_per_month | 2.0 |

Granular | |

granular | true |

Outbound | |

outbound_salary | 0,00 € |

number_of_contacts_per_month per sdr | 2700 |

number_of_sdrs | 3 |

outbound_contact_to_lead_conversion_rate | 1.0 % |

time_to_market_outbound | 14 Days |

lead_to_customer_conversion_rate_outbound | 10.0 % |

Administration | |

transaction_fee | 1.1 % |

fixed_costs_per_month | 25.000,00 € |

fixed_cost_increase_per_hundred_customers per month | 0,00 € |

upfront_investment_costs | 0,00 € |

debt | 0,00 € |

interest_rate | 6.0 % |

Viral Component | |

viral_component | false |

Valuations | |

tax_rate | 30.0 % |

inflation_rate | 8.0 % |

time_max | 2500 Days |

number_of_shares | 1 Shares |

DCF Method | |

projection_period_dcf | 1825 Days |

discount_rate | 9.0 % |

growth_rate | 2.0 % |

EBITDA Multiple Method | |

enterprise_multiple_ebitda | 14.0 |

projection_period_ebitda | 1825 Days |

Outputs | |
---|---|

Product and Acquisition | |

@expected_value_of_offer_price | 9.692,20 € |

@cost_to_fulfill_dollars | 484,61 € |

@cost_to_market_dollars | 0,00 € |

@cost_to_sell_dollars | 969,22 € |

@customer_acquisition_cost | 969,22 € |

@expected_value_of_renewal_price | 5.815,32 € |

@cost_to_fulfill_renewal_dollars | 300,00 € |

@lifetime_value | 18.032,00 € |

Renewals | |

@cost_to_sell_renewal_dollars | 600,00 € |

@renewal_profit_per_customer_per_day | 27,31 € |

@renewal_profit_per_customer_per_month | 830,42 € |

Business Modelling | |

Granular | |

Outbound | |

@outbound_salary_per_day | 0,00 € |

@number_of_contacts_per_day_per_sdr | 88.79 Contacts |

@total_salary per day | 0,00 € |

@cost_per_100_contacts | 0,00 € |

@outbound_contacts_dot per day | 266.36 Contacts |

@cost_per_lead_outbound | 0,00 € |

@lead_dot_outbound per day | 2.66 Leads |

@lead_dot_outbound per month | 81.0 Leads |

@c_dot_outbound per day rounded | 0.27 Customers |

@c_dot_outbound per month rounded | 8.1 Customers |

@outbound_cost_per_customer | 969,22 € |

Blended | |

@blended_lead_dot per day | 2.66 Leads |

@blended_lead_dot per month | 81.0 Leads |

@outbound_lead_ratio | 100.0 % |

@inbound_lead_ratio | 0.0 % |

@organic_lead_ratio | 0.0 % |

@blended_cost_per_lead | 0,00 € |

@blended_lead_conversion_rate | 10.0 % |

@c_dot_blended per day rounded | 0.27 Customers |

@c_dot_blended per month rounded | 8.1 Customers |

@time_to_market_blended | 14.0 Days |

@cost_to_market_blended | 0,00 € |

@customer_acquisition_cost | 969,22 € |

@contribution_after_marketing | 8.238,37 € |

@contribution_margin_before_marketing | 95.0 % |

@contribution_margin_after_marketing | 85.0 % |

@profit_per_customer_per_day | 40,99 € |

@customer_acquisition_rate_per_day rounded | 0.27 Customers |

@customer_acquisition_rate_per_month rounded | 8.1 Customers |

@sales_reps_needed | 5 |

Administration | |

@fixed_costs_per_day | 822,10 € |

@fixed_costs_per_month (input) | 25.000,00 € |

@fixed_cost_increase_per_hundred_customers_per_day | 0,00 € |

@cost_of_debt_daily | 0,00 € |

@cost_of_debt_monthly | 0,00 € |

Valuations | |

@projection_period_dcf (input) | 1,825 Days |

@fct_projection_period | 2.177,90 € |

@int_fct_projection_period | 804.048,62 € |

@terminal_value | 7.853.905,74 € |

@int_pv_fcf_projection_period | 2.599.218,92 € |

@DCF_enterprise_value | 10.453.124,66 € |

@DCF_equity_value | 10.553.124,66 € |

@number_of_shares (input) | 1 Shares |

@share_price | 10.553.124,66 € |

@ebitda_multiple_market_cap | 10.649.905,46 € |

@ebitda_multiple_market_cap_fcf | 16.885.076,82 € |

@c_consumption | 0,00 € |

@t_profitability_day | 15 Days |

@t_profitability_month | 1 Month |

@positive_total_cash_day | 0 Day |

@positive_total_cash_month | 0 Month |

@cash below $0 day | Cash is never $0 |

@additional_debt | No additional debt needed |

@return_on_starting_cash_day_365 | 306.71 % |