This could take a minute...

Secret Socials- Paid Ads/ Organic-Course to Course to Mastermind

By: Ariana Castellanos
Scroll on charts to zoom.
Click and drag to pan.
Zooming is slower the greater number of datapoints visible.

Monthly Free Cash Flow vs. Time

Loading...


Revenue, Earnings, Cash, Tax vs. Time

Click Legend to Hide Data
Loading...


Customers vs. Time

Total amount of customers through time.

Loading...


New Renewal Customers vs. Time

Loading...


Share Price vs. Time - starting day 365

Click Legend to Hide Data
Loading...


New Viral Customers vs. Time

Loading...


Inputs
Starting State
cash_in_bank $20,000.00
assets $0.00
liabilities $0.00
customer_count 0
Product
realization_rate 99.0 %
price_of_offer $500.00
cost_to_fulfill 1.0 %
time_to_collect 1 Days
refund_period 90 Days
refund_rate 2.0 %
initial contract length/time to renew 90 Days
Renewals
churn_rate 50.0 %
price_of_renewal $2,000.00
cost_to_sell_renewal 0.0 %
cost_to_fulfill_renewal 1.0 %
time_to_collect_renewal 1 Days
renewal_rate_of_renewals 30.0 %
Sales and Martketing
cost_to_sell 0.0 %
time_to_sell 0 Days
average_deals_per_sales_rep_per_month 0.0
Non-Granular
customer_acquisition_rate_per_month 1500
cost_to_market 20.0 %
time_to_market 2 Days
Granular
granular false
Administration
transaction_fee 2.9 %
fixed_costs_per_month $20,000.00
fixed_cost_increase_per_hundred_customers per month $50.00
upfront_investment_costs $0.00
debt $0.00
interest_rate 6.0 %
Viral Component
viral_component true
invites_per_customer 5.0
conversion_rate_per_invite 5.0
viral_time 20 Days
viral_start 0 Days
cost_to_sell_viral 10.0 %
cost_to_market_viral 0.0 %
Valuations
tax_rate 6.0 %
inflation_rate 8.58 %
time_max 2500 Days
number_of_shares 1,000,000 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 12.0
projection_period_ebitda 365 Days
P/E Method
pe_multiple 22.0
projection_period_pe 365 Days
Revenue Multiple Method
ev_revenue_multiple 7.0
projection_period_ev_revenue 365 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price $480.65
@cost_to_fulfill_dollars $4.81
@cost_to_market_dollars $96.13
@cost_to_sell_dollars $0.00
@customer_acquisition_cost $96.13
@expected_value_of_renewal_price $1,922.58
@cost_to_fulfill_renewal_dollars $20.00
@lifetime_value $1,909.29
Renewals
@cost_to_sell_renewal_dollars $0.00
@renewal_profit_per_customer_per_day $1,902.58
@renewal_profit_per_customer_per_month $57,857.46
Business Modelling
Granular
Blended
@customer_acquisition_cost $96.13
@contribution_after_marketing $379.71
@contribution_margin_before_marketing 99.0 %
@contribution_margin_after_marketing 79.0 %
@profit_per_customer_per_day $126.57
@customer_acquisition_rate_per_day rounded 49.33 Customers
@customer_acquisition_rate_per_month rounded 1500.0 Customers
Viral Component
@k_value 0.25
@cost_to_sell_viral_dollars $48.06
@cost_to_market_viral_dollars $0.00
@viral_profit_per_customer_per_day $427.77
@viral_profit_per_customer_per_month $13,008.61
Administration
@fixed_costs_per_day $657.68
@fixed_costs_per_month (input) $20,000.00
@fixed_cost_increase_per_hundred_customers_per_day $1.64
@cost_of_debt_daily $0.00
@cost_of_debt_monthly $0.00
Valuations
@projection_period_dcf (input) 1,825 Days
@fct_projection_period $139,855.37
@int_fct_projection_period $51,013,940.52
@terminal_value $484,061,525.49
@int_pv_fcf_projection_period $195,511,530.61
@DCF_enterprise_value $679,573,056.10
@DCF_equity_value $679,593,056.10
@number_of_shares (input) 1,000,000 Shares
@share_price $679.59
@ebitda_multiple_market_cap $319,597,980.81
@ebitda_multiple_market_cap_fcf $450,454,392.08
@pe_multiple_market_cap $831,869,894.22
@ev_revenue_multiple_market_cap $264,699,511.80
@c_consumption $0.00
@t_profitability_day 1 Day
@t_profitability_month 1 Month
@positive_total_cash_day 0 Day
@positive_total_cash_month 0 Month
@cash below $0 day Cash is never $0
@additional_debt No additional debt needed
@return_on_starting_cash_day_365
Comments