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Software Companies VSL + Ads + Commission Only Sales Team

By: Shew Tanden
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Monthly Free Cash Flow vs. Time

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Revenue, Earnings, Cash, Tax vs. Time

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Customers vs. Time

Total amount of customers through time.

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New Renewal Customers vs. Time

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Share Price vs. Time - starting day 365

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New Outbound Customers vs. Time

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New Inbound Customers vs. Time

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Inputs
Starting State
cash_in_bank 0,00 €
assets 0,00 €
liabilities 0,00 €
customer_count 0
Product
realization_rate 93.0 %
price_of_offer 5.000,00 €
cost_to_fulfill 10.0 %
time_to_collect 365 Days
refund_period 60 Days
refund_rate 2.0 %
initial contract length/time to renew 365 Days
Renewals
churn_rate 50.0 %
price_of_renewal 7.000,00 €
cost_to_sell_renewal 10.0 %
cost_to_fulfill_renewal 10.0 %
time_to_collect_renewal 30 Days
renewal_rate_of_renewals 50.0 %
Sales and Martketing
cost_to_sell 15.0 %
time_to_sell 20 Days
average_deals_per_sales_rep_per_month 1.0
Granular
granular true
Outbound
outbound_salary 500,00 €
number_of_contacts_per_month per sdr 2000
number_of_sdrs 5
outbound_contact_to_lead_conversion_rate 2.0 %
time_to_market_outbound 11 Days
lead_to_customer_conversion_rate_outbound 8.0 %
Inbound
media_spend 15.000,00 €
Cost per thousand impressions 55,00 €
Click-through rate 1.0 %
funnel_conversion_rate 2.0 %
time_to_market_inbound 1 Days
lead_to_customer_conversion_rate_inbound 8.0 %
Administration
transaction_fee 2.9 %
fixed_costs_per_month 10.000,00 €
fixed_cost_increase_per_hundred_customers per month 0,00 €
upfront_investment_costs 0,00 €
debt 0,00 €
interest_rate 6.0 %
Viral Component
viral_component false
Valuations
tax_rate 22.0 %
inflation_rate 2.0 %
time_max 2500 Days
number_of_shares 1,000,000 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 14.0
projection_period_ebitda 1825 Days
P/E Method
pe_multiple 22.0
projection_period_pe 1825 Days
Revenue Multiple Method
ev_revenue_multiple 7.0
projection_period_ev_revenue 1825 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price 4.515,15 €
@cost_to_fulfill_dollars 451,52 €
@cost_to_market_dollars 859,41 €
@cost_to_sell_dollars 677,27 €
@customer_acquisition_cost 1.536,68 €
@expected_value_of_renewal_price 6.321,21 €
@cost_to_fulfill_renewal_dollars 700,00 €
@lifetime_value 11.160,00 €
Renewals
@cost_to_sell_renewal_dollars 700,00 €
@renewal_profit_per_customer_per_day 164,04 €
@renewal_profit_per_customer_per_month 4.988,47 €
Business Modelling
Granular
Outbound
@outbound_salary_per_day 16,44 €
@number_of_contacts_per_day_per_sdr 65.77 Contacts
@total_salary per day 82,21 €
@cost_per_100_contacts 25,00 €
@outbound_contacts_dot per day 328.84 Contacts
@cost_per_lead_outbound 12,50 €
@lead_dot_outbound per day 6.58 Leads
@lead_dot_outbound per month 200.0 Leads
@c_dot_outbound per day rounded 0.53 Customers
@c_dot_outbound per month rounded 16.0 Customers
@outbound_cost_per_customer 0,00 €
Inbound
@media_spend_per_day 493,26 €
@lead_dot_inbound per day 1.79 Leads
@lead_dot_inbound per month 54.55 Leads
@cost_per_lead_inbound 275,00 €
@c_dot_inbound per day rounded 0.14 Customers
@c_dot_inbound per month rounded 4.36 Customers
@cost_per_click 5,50 €
@inbound_cost_per_customer 0,00 €
Blended
@blended_lead_dot per day 8.37 Leads
@blended_lead_dot per month 254.55 Leads
@outbound_lead_ratio 78.57 %
@inbound_lead_ratio 21.43 %
@organic_lead_ratio 0.0 %
@blended_cost_per_lead 68,75 €
@blended_lead_conversion_rate 8.0 %
@c_dot_blended per day rounded 0.67 Customers
@c_dot_blended per month rounded 20.36 Customers
@time_to_market_blended 9.0 Days
@cost_to_market_blended 859,41 €
@customer_acquisition_cost 1.536,68 €
@contribution_after_marketing 2.526,95 €
@contribution_margin_before_marketing 90.0 %
@contribution_margin_after_marketing 55.97 %
@profit_per_customer_per_day 6,41 €
@customer_acquisition_rate_per_day rounded 0.67 Customers
@customer_acquisition_rate_per_month rounded 20.36 Customers
@sales_reps_needed 21
Administration
@fixed_costs_per_day 328,84 €
@fixed_costs_per_month (input) 10.000,00 €
@fixed_cost_increase_per_hundred_customers_per_day 0,00 €
@cost_of_debt_daily 0,00 €
@cost_of_debt_monthly 0,00 €
Valuations
@projection_period_dcf (input) 1,825 Days
@fct_projection_period 3.402,38 €
@int_fct_projection_period 1.269.458,22 €
@terminal_value 16.737.565,34 €
@int_pv_fcf_projection_period 4.159.333,74 €
@DCF_enterprise_value 20.896.899,08 €
@DCF_equity_value 20.896.899,08 €
@number_of_shares (input) 1,000,000 Shares
@share_price 20,90 €
@ebitda_multiple_market_cap 20.078.976,20 €
@ebitda_multiple_market_cap_fcf 24.875.873,05 €
@pe_multiple_market_cap 33.935.431,87 €
@ev_revenue_multiple_market_cap 10.797.637,41 €
@c_consumption 12.437,64 €
@t_profitability_day 77 Days
@t_profitability_month 3 Months
@positive_total_cash_day 164 Days
@positive_total_cash_month 6 Months
@cash below $0 day Day 1
@additional_debt -$12,437.64
@return_on_starting_cash_day_365
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