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Test 1

By: Wiktor Romanowicz
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Monthly Free Cash Flow vs. Time

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Revenue, Earnings, Cash, Tax vs. Time

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Customers vs. Time

Total amount of customers through time.

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New Renewal Customers vs. Time

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Share Price vs. Time - starting day 365

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New Outbound Customers vs. Time

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New Viral Customers vs. Time

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Inputs
Starting State
cash_in_bank $5,000.00
assets $0.00
liabilities $0.00
customer_count 0
Product
realization_rate 100.0 %
price_of_offer $8,000.00
cost_to_fulfill 10.0 %
time_to_collect 90 Days
refund_period 0 Days
refund_rate 0.0 %
initial contract length/time to renew 1 Days
Renewals
churn_rate 100.0 %
Sales and Martketing
cost_to_sell 0.0 %
time_to_sell 21 Days
average_deals_per_sales_rep_per_month 1.0
Granular
granular true
Outbound
outbound_salary $0.00
number_of_contacts_per_month per sdr 2000
number_of_sdrs 1
outbound_contact_to_lead_conversion_rate 3.0 %
time_to_market_outbound 7 Days
lead_to_customer_conversion_rate_outbound 30.0 %
Administration
transaction_fee 2.9 %
fixed_costs_per_month $100.00
fixed_cost_increase_per_hundred_customers per month $10,000.00
upfront_investment_costs $100.00
debt $0.00
interest_rate 0.0 %
Viral Component
viral_component true
invites_per_customer 1.0
conversion_rate_per_invite 5.0
viral_time 20 Days
viral_start 0 Days
cost_to_sell_viral 0.0 %
cost_to_market_viral 0.0 %
Valuations
tax_rate 22.0 %
inflation_rate 10.0 %
time_max 2500 Days
number_of_shares 1,000,000 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 14.0
projection_period_ebitda 1825 Days
P/E Method
pe_multiple 22.0
projection_period_pe 1825 Days
Revenue Multiple Method
ev_revenue_multiple 7.0
projection_period_ev_revenue 1825 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price $7,768.00
@cost_to_fulfill_dollars $776.80
@cost_to_market_dollars $0.00
@cost_to_sell_dollars $0.00
@customer_acquisition_cost $0.00
@lifetime_value $8,000.00
Business Modelling
Granular
Outbound
@outbound_salary_per_day $0.00
@number_of_contacts_per_day_per_sdr 65.77 Contacts
@total_salary per day $0.00
@cost_per_100_contacts $0.00
@outbound_contacts_dot per day 65.77 Contacts
@cost_per_lead_outbound $0.00
@lead_dot_outbound per day 1.97 Leads
@lead_dot_outbound per month 60.0 Leads
@c_dot_outbound per day rounded 0.59 Customers
@c_dot_outbound per month rounded 18.0 Customers
@outbound_cost_per_customer $0.00
Blended
@blended_lead_dot per day 1.97 Leads
@blended_lead_dot per month 60.0 Leads
@outbound_lead_ratio 100.0 %
@inbound_lead_ratio 0.0 %
@organic_lead_ratio 0.0 %
@blended_cost_per_lead $0.00
@blended_lead_conversion_rate 30.0 %
@c_dot_blended per day rounded 0.59 Customers
@c_dot_blended per month rounded 18.0 Customers
@time_to_market_blended 7.0 Days
@cost_to_market_blended $0.00
@customer_acquisition_cost $0.00
@contribution_after_marketing $6,991.20
@contribution_margin_before_marketing 90.0 %
@contribution_margin_after_marketing 90.0 %
@profit_per_customer_per_day $59.25
@customer_acquisition_rate_per_day rounded 0.59 Customers
@customer_acquisition_rate_per_month rounded 18.0 Customers
@sales_reps_needed 18
Viral Component
@k_value 0.05
@cost_to_sell_viral_dollars $0.00
@cost_to_market_viral_dollars $0.00
@viral_profit_per_customer_per_day $77.68
@viral_profit_per_customer_per_month $2,362.25
Administration
@fixed_costs_per_day $3.29
@fixed_costs_per_month (input) $100.00
@fixed_cost_increase_per_hundred_customers_per_day $328.84
@cost_of_debt_daily $0.00
@cost_of_debt_monthly $0.00
Valuations
@projection_period_dcf (input) 1,825 Days
@fct_projection_period $3,446.28
@int_fct_projection_period $1,257,890.94
@terminal_value $11,118,024.35
@int_pv_fcf_projection_period $4,749,519.55
@DCF_enterprise_value $15,867,543.90
@DCF_equity_value $15,872,543.90
@number_of_shares (input) 1,000,000 Shares
@share_price $15.87
@ebitda_multiple_market_cap $13,662,391.64
@ebitda_multiple_market_cap_fcf $24,751,793.96
@pe_multiple_market_cap $21,492,540.67
@ev_revenue_multiple_market_cap $6,841,944.76
@c_consumption $0.00
@t_profitability_day 1 Day
@t_profitability_month 1 Month
@positive_total_cash_day 0 Day
@positive_total_cash_month 0 Month
@cash below $0 day Cash is never $0
@additional_debt No additional debt needed
@return_on_starting_cash_day_365 21025.06 %
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