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Test 5

By: Tran Manh Duc
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Monthly Free Cash Flow vs. Time

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Revenue, Earnings, Cash, Tax vs. Time

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Customers vs. Time

Total amount of customers through time.

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New Renewal Customers vs. Time

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Share Price vs. Time - starting day 365

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New Viral Customers vs. Time

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Inputs
Starting State
cash_in_bank $100,000.00
assets $200,000.00
liabilities $1,000.00
customer_count 100
Product
realization_rate 93.0 %
price_of_offer $5,000.00
cost_to_fulfill 10.0 %
time_to_collect 90 Days
refund_period 60 Days
refund_rate 2.0 %
initial contract length/time to renew 365 Days
Renewals
churn_rate 50.0 %
price_of_renewal $7,000.00
cost_to_sell_renewal 10.0 %
cost_to_fulfill_renewal 10.0 %
time_to_collect_renewal 30 Days
renewal_rate_of_renewals 50.0 %
Sales and Martketing
cost_to_sell 15.0 %
time_to_sell 20 Days
average_deals_per_sales_rep_per_month 1.0
Non-Granular
customer_acquisition_rate_per_month 4
cost_to_market 20.0 %
time_to_market 2 Days
Granular
granular false
Administration
transaction_fee 1.0 %
fixed_costs_per_month $100.00
fixed_cost_increase_per_hundred_customers per month $2.00
upfront_investment_costs $20.00
debt $50.00
interest_rate 6.0 %
Viral Component
viral_component true
invites_per_customer 10.0
conversion_rate_per_invite 5.0
viral_time 20 Days
viral_start 5 Days
cost_to_sell_viral 15.0 %
cost_to_market_viral 10.0 %
Valuations
tax_rate 22.0 %
inflation_rate 2.0 %
time_max 2500 Days
number_of_shares 1,000,000 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 14.0
projection_period_ebitda 1825 Days
P/E Method
pe_multiple 22.0
projection_period_pe 1825 Days
Revenue Multiple Method
ev_revenue_multiple 7.0
projection_period_ev_revenue 1825 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price $4,603.50
@cost_to_fulfill_dollars $460.35
@cost_to_market_dollars $920.70
@cost_to_sell_dollars $690.53
@customer_acquisition_cost $1,611.23
@expected_value_of_renewal_price $6,444.90
@cost_to_fulfill_renewal_dollars $700.00
@lifetime_value $11,160.00
Renewals
@cost_to_sell_renewal_dollars $700.00
@renewal_profit_per_customer_per_day $168.16
@renewal_profit_per_customer_per_month $5,113.85
Business Modelling
Granular
Blended
@customer_acquisition_cost $1,611.23
@contribution_after_marketing $2,531.93
@contribution_margin_before_marketing 90.0 %
@contribution_margin_after_marketing 55.0 %
@profit_per_customer_per_day $22.61
@customer_acquisition_rate_per_day rounded 0.0 Customers
@customer_acquisition_rate_per_month rounded 0.0 Customers
Viral Component
@k_value 0.5
@cost_to_sell_viral_dollars $690.53
@cost_to_market_viral_dollars $460.35
@viral_profit_per_customer_per_day $33.25
@viral_profit_per_customer_per_month $1,011.06
Administration
@fixed_costs_per_day $3.29
@fixed_costs_per_month (input) $100.00
@fixed_cost_increase_per_hundred_customers_per_day $0.07
@cost_of_debt_daily $0.01
@cost_of_debt_monthly $0.25
Valuations
@projection_period_dcf (input) 1,825 Days
@fct_projection_period -$3.30
@int_fct_projection_period -$1,203.28
@terminal_value -$15,865.02
@int_pv_fcf_projection_period $119,190.20
@DCF_enterprise_value $103,325.18
@DCF_equity_value $402,275.18
@number_of_shares (input) 1,000,000 Shares
@share_price $0.40
@ebitda_multiple_market_cap $283,786.82
@ebitda_multiple_market_cap_fcf $400,295.03
@pe_multiple_market_cap $298,950.00
@ev_revenue_multiple_market_cap $298,950.00
@c_consumption $0.00
@t_profitability_day 1 Day
@t_profitability_month 1 Month
@positive_total_cash_day 0 Day
@positive_total_cash_month 0 Month
@cash below $0 day Cash is never $0
@additional_debt No additional debt needed
@return_on_starting_cash_day_365
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