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Test cpc

By: Eric Szeto
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Monthly Free Cash Flow vs. Time

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Revenue, Earnings, Cash, Tax vs. Time

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Customers vs. Time

Total amount of customers through time.

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New Renewal Customers vs. Time

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Share Price vs. Time - starting day 365

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Inputs
Starting State
cash_in_bank $0.00
assets $0.00
liabilities $0.00
customer_count 0
Product
realization_rate 93.0 %
price_of_offer $5,000.00
cost_to_fulfill 10.0 %
time_to_collect 300 Days
refund_period 60 Days
refund_rate 2.0 %
initial contract length/time to renew 365 Days
Renewals
churn_rate 50.0 %
price_of_renewal $7,000.00
cost_to_sell_renewal 10.0 %
cost_to_fulfill_renewal 10.0 %
time_to_collect_renewal 30 Days
renewal_rate_of_renewals 50.0 %
Sales and Martketing
cost_to_sell 15.0 %
time_to_sell 20 Days
average_deals_per_sales_rep_per_month 1.0
Granular
granular true
Organic
organic_views_per_month 1
organic_view_to_lead_conversion_rate 1.0 %
lead_to_customer_conversion_rate_organic 1.0 %
time_to_market_organic 30 Days
organic_cost_per_month $1.00
Administration
transaction_fee 2.9 %
fixed_costs_per_month $10,000.00
fixed_cost_increase_per_hundred_customers per month $0.00
upfront_investment_costs $0.00
debt $0.00
interest_rate 6.0 %
Viral Component
viral_component false
Valuations
tax_rate 22.0 %
inflation_rate 2.0 %
time_max 2500 Days
number_of_shares 1,000,000 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 14.0
projection_period_ebitda 1825 Days
P/E Method
pe_multiple 22.0
projection_period_pe 1825 Days
Revenue Multiple Method
ev_revenue_multiple 7.0
projection_period_ev_revenue 1825 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price

The average amount of money you actually collect from the client (after transaction fees).

$4,515.15
@cost_to_fulfill_dollars $451.52
@cost_to_market_dollars $0.00
@cost_to_sell_dollars $677.27
@customer_acquisition_cost $677.27
@expected_value_of_renewal_price $6,321.21
@cost_to_fulfill_renewal_dollars $700.00
@lifetime_value $11,160.00
Renewals
@cost_to_sell_renewal_dollars $700.00
@renewal_profit_per_customer_per_day $164.04
@renewal_profit_per_customer_per_month $4,988.47
Business Modelling
Granular
Organic
@organic_views_per_day per day 0.03
@organic_views_per_month per month (input) 1
@lead_dot_organic per day 0.0 Leads
@lead_dot_organic per month 0.01 Leads
@c_dot_organic per day rounded 0.0 Customers
@c_dot_organic per month rounded 0.0 Customers
@organic_cost_per_month (input) $1.00
@organic_cost_per_day $0.03
@organic_cost_per_lead $109.61
@organic_cost_per_customer $11,638.58
Blended
@blended_lead_dot per day

Number of new leads created per month from both inbound and outbound efforts.

0.0 Leads
@blended_lead_dot per month

Number of new leads created per month from both inbound and outbound efforts.

0.01 Leads
@outbound_lead_ratio

Ratio of outbound leads to inbound leads.

0.0 %
@inbound_lead_ratio 0.0 %
@organic_lead_ratio 100.0 %
@blended_cost_per_lead

Average cost per lead from both inbound and outbound methods.

$0.00
@blended_lead_conversion_rate

Average conversion rate from both inbound and outbound methods.

1.0 %
@c_dot_blended per day rounded

Average number of new customers per month from both inbound and outbound methods.

0.0 Customers
@c_dot_blended per month rounded

Average number of new customers per month from both inbound and outbound methods.

0.0 Customers
@time_to_market_blended

Average amount of time to generate a lead from both inbound and outbound methods.

30.0 Days
@cost_to_market_blended

Average cost to generate a lead from both inbound and outbound methods.

$0.00
@customer_acquisition_cost $677.27
@contribution_after_marketing $3,386.36
@contribution_margin_before_marketing 90.0 %
@contribution_margin_after_marketing 75.0 %
@profit_per_customer_per_day $9.68
@customer_acquisition_rate_per_day rounded 0.0 Customers
@customer_acquisition_rate_per_month rounded 0.0 Customers
@sales_reps_needed 0
Administration
@fixed_costs_per_day $328.84
@fixed_costs_per_month (input)

The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc.

$10,000.00
@fixed_cost_increase_per_hundred_customers_per_day $0.00
@cost_of_debt_daily $0.00
@cost_of_debt_monthly $0.00
Valuations
@projection_period_dcf (input)

The time period in which the cash flows are summed and discounted in the DCF model.

1,825 Days
@fct_projection_period -$328.84
@int_fct_projection_period -$120,026.31
@terminal_value -$1,582,524.08
@int_pv_fcf_projection_period -$571,085.79
@DCF_enterprise_value -$2,153,609.87
@DCF_equity_value

The Market cap of the company, derived using Discounted Cash Flow valuation method. Market cap is defined as Enterprise Value+cash-debt.

-$2,153,609.87
@number_of_shares (input)

The number of shares of the business issued as defined in the shareholder agreement.

1,000,000 Shares
@share_price

Price of a share, derived from DCF Market cap.

-$2.15
@ebitda_multiple_market_cap -$1,516,298.62
@ebitda_multiple_market_cap_fcf -$2,113,504.18
@pe_multiple_market_cap $0.00
@ev_revenue_multiple_market_cap $0.00
@c_consumption

The minimum point on the Cash graph. In reality this is additional amount of money needed to raise, for company not to go bankrupt. This is observed only on the projection period.

$822,097.99
@t_profitability_day

Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months.

N/A
@t_profitability_month

Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months.

N/A
@positive_total_cash_day N/A
@positive_total_cash_month N/A
@cash below $0 day

The day at which the cash function intersects with x axis - the first point in time in days, where cash equals $0,

Day 1
@additional_debt -$822,097.99
@return_on_starting_cash_day_365 0.0 %
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