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Test Saas Model

By: Lwanda Mhlongo

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Monthly Free Cash Flow vs. Time

Revenue, Earnings, Cash, Tax vs. Time

Click Legend to Hide Data

Customers vs. Time

Total amount of customers through time.

New Renewal Customers vs. Time

Share Price vs. Time - starting day 365

Click Legend to Hide Data

New Outbound Customers vs. Time

Inputs
Starting State
cash_in_bank	R0.00
assets	R0.00
liabilities	R0.00
customer_count	0
Product
realization_rate	93.0 %
price_of_offer	R8,000.00
cost_to_fulfill	10.0 %
time_to_collect	365 Days
refund_period	60 Days
refund_rate	2.0 %
initial contract length/time to renew	365 Days
Renewals
churn_rate	50.0 %
price_of_renewal	R7,000.00
cost_to_sell_renewal	10.0 %
cost_to_fulfill_renewal	10.0 %
time_to_collect_renewal	365 Days
renewal_rate_of_renewals	50.0 %
Sales and Martketing
cost_to_sell	15.0 %
time_to_sell	20 Days
average_deals_per_sales_rep_per_month	1.0
Granular
granular	true
Outbound
outbound_salary	R3,000.00
number_of_contacts_per_month per sdr	2000
number_of_sdrs	40
outbound_contact_to_lead_conversion_rate	2.0 %
time_to_market_outbound	11 Days
lead_to_customer_conversion_rate_outbound	8.0 %
Administration
transaction_fee	2.9 %
fixed_costs_per_month	R10,000.00
fixed_cost_increase_per_hundred_customers per month	R0.00
upfront_investment_costs	R0.00
debt	R0.00
interest_rate	6.0 %
Viral Component
viral_component	false
Valuations
tax_rate	22.0 %
inflation_rate	2.0 %
time_max	2500 Days
number_of_shares	1,000,000 Shares
DCF Method
projection_period_dcf	1825 Days
discount_rate	9.0 %
growth_rate	2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda	14.0
projection_period_ebitda	365 Days
P/E Method
pe_multiple	22.0
projection_period_pe	365 Days
Revenue Multiple Method
ev_revenue_multiple	7.0
projection_period_ev_revenue	365 Days

Outputs
Product and Acquisition
@expected_value_of_offer_price The average amount of money you actually collect from the client (after transaction fees).	R7,224.24
@cost_to_fulfill_dollars	R722.42
@cost_to_market_dollars	R937.50
@cost_to_sell_dollars	R1,083.64
@customer_acquisition_cost	R2,021.14
@expected_value_of_renewal_price	R6,321.21
@cost_to_fulfill_renewal_dollars	R700.00
@lifetime_value	R13,950.00
Renewals
@cost_to_sell_renewal_dollars	R700.00
@renewal_profit_per_customer_per_day	R13.48
@renewal_profit_per_customer_per_month	R410.01
Business Modelling
Granular
Outbound
@outbound_salary_per_day	R98.65
@number_of_contacts_per_day_per_sdr	65.77 Contacts
@total_salary per day	R3,946.07
@cost_per_100_contacts	R150.00
@outbound_contacts_dot per day Total number of contacts sent by all SDRs per day.	2630.71 Contacts
@cost_per_lead_outbound	R75.00
@lead_dot_outbound per day Number of outbound leads created per month.	52.61 Leads
@lead_dot_outbound per month Number of outbound leads created per month.	1600.0 Leads
@c_dot_outbound per day rounded Number of new customers created per month from outbound efforts.	4.21 Customers
@c_dot_outbound per month rounded Number of new customers created per month from outbound efforts.	128.0 Customers
@outbound_cost_per_customer Includes Cost to Sell	R2,021.14
Blended
@blended_lead_dot per day Number of new leads created per month from both inbound and outbound efforts.	52.61 Leads
@blended_lead_dot per month Number of new leads created per month from both inbound and outbound efforts.	1600.0 Leads
@outbound_lead_ratio Ratio of outbound leads to inbound leads.	100.0 %
@inbound_lead_ratio	0.0 %
@organic_lead_ratio	0.0 %
@blended_cost_per_lead Average cost per lead from both inbound and outbound methods.	R75.00
@blended_lead_conversion_rate Average conversion rate from both inbound and outbound methods.	8.0 %
@c_dot_blended per day rounded Average number of new customers per month from both inbound and outbound methods.	4.21 Customers
@c_dot_blended per month rounded Average number of new customers per month from both inbound and outbound methods.	128.0 Customers
@time_to_market_blended Average amount of time to generate a lead from both inbound and outbound methods.	11.0 Days
@cost_to_market_blended Average cost to generate a lead from both inbound and outbound methods.	R937.50
@customer_acquisition_cost	R2,021.14
@contribution_after_marketing	R4,480.68
@contribution_margin_before_marketing	90.0 %
@contribution_margin_after_marketing	62.02 %
@profit_per_customer_per_day	R11.31
@customer_acquisition_rate_per_day rounded	4.21 Customers
@customer_acquisition_rate_per_month rounded	128.0 Customers
@sales_reps_needed	128
Administration
@fixed_costs_per_day	R328.84
@fixed_costs_per_month (input) The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc.	R10,000.00
@fixed_cost_increase_per_hundred_customers_per_day	R0.00
@cost_of_debt_daily	R0.00
@cost_of_debt_monthly	R0.00
Valuations
@projection_period_dcf (input) The time period in which the cash flows are summed and discounted in the DCF model.	1,825 Days
@fct_projection_period	R29,048.46
@int_fct_projection_period	R10,693,235.87
@terminal_value	R140,988,282.45
@int_pv_fcf_projection_period	R35,841,415.24
@DCF_enterprise_value	R176,829,697.69
@DCF_equity_value The Market cap of the company, derived using Discounted Cash Flow valuation method. Market cap is defined as Enterprise Value+cash-debt.	R176,829,697.69
@number_of_shares (input) The number of shares of the business issued as defined in the shareholder agreement.	1,000,000 Shares
@share_price Price of a share, derived from DCF Market cap.	R176.83
@ebitda_multiple_market_cap	R38,217,867.78
@ebitda_multiple_market_cap_fcf	R41,400,555.53
@pe_multiple_market_cap	R67,639,650.99
@ev_revenue_multiple_market_cap	R21,521,707.13
@c_consumption The minimum point on the Cash graph. In reality this is additional amount of money needed to raise, for company not to go bankrupt. This is observed only on the projection period.	R972.90
@t_profitability_day Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months.	7 Days
@t_profitability_month Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months.	1 Month
@positive_total_cash_day	14 Days
@positive_total_cash_month	1 Month
@cash below $0 day The day at which the cash function intersects with x axis - the first point in time in days, where cash equals $0,	Day 1
@additional_debt	-$972.90
@return_on_starting_cash_day_365	0.0 %

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