This could take a minute...

Test Saas Model

By: Lwanda Mhlongo
Scroll on charts to zoom.
Click and drag to pan.
Zooming is slower the greater number of datapoints visible.

Monthly Free Cash Flow vs. Time

Loading...


Revenue, Earnings, Cash, Tax vs. Time

Click Legend to Hide Data
Loading...


Customers vs. Time

Total amount of customers through time.

Loading...


New Renewal Customers vs. Time

Loading...


Share Price vs. Time - starting day 365

Click Legend to Hide Data
Loading...


New Outbound Customers vs. Time

Loading...


Inputs
Starting State
cash_in_bank R0.00
assets R0.00
liabilities R0.00
customer_count 0
Product
realization_rate 93.0 %
price_of_offer R8,000.00
cost_to_fulfill 10.0 %
time_to_collect 365 Days
refund_period 60 Days
refund_rate 2.0 %
initial contract length/time to renew 365 Days
Renewals
churn_rate 50.0 %
price_of_renewal R7,000.00
cost_to_sell_renewal 10.0 %
cost_to_fulfill_renewal 10.0 %
time_to_collect_renewal 365 Days
renewal_rate_of_renewals 50.0 %
Sales and Martketing
cost_to_sell 15.0 %
time_to_sell 20 Days
average_deals_per_sales_rep_per_month 1.0
Granular
granular true
Outbound
outbound_salary R3,000.00
number_of_contacts_per_month per sdr 2000
number_of_sdrs 40
outbound_contact_to_lead_conversion_rate 2.0 %
time_to_market_outbound 11 Days
lead_to_customer_conversion_rate_outbound 8.0 %
Administration
transaction_fee 2.9 %
fixed_costs_per_month R10,000.00
fixed_cost_increase_per_hundred_customers per month R0.00
upfront_investment_costs R0.00
debt R0.00
interest_rate 6.0 %
Viral Component
viral_component false
Valuations
tax_rate 22.0 %
inflation_rate 2.0 %
time_max 2500 Days
number_of_shares 1,000,000 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 14.0
projection_period_ebitda 365 Days
P/E Method
pe_multiple 22.0
projection_period_pe 365 Days
Revenue Multiple Method
ev_revenue_multiple 7.0
projection_period_ev_revenue 365 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price

The average amount of money you actually collect from the client (after transaction fees).

R7,224.24
@cost_to_fulfill_dollars R722.42
@cost_to_market_dollars R937.50
@cost_to_sell_dollars R1,083.64
@customer_acquisition_cost R2,021.14
@expected_value_of_renewal_price R6,321.21
@cost_to_fulfill_renewal_dollars R700.00
@lifetime_value R13,950.00
Renewals
@cost_to_sell_renewal_dollars R700.00
@renewal_profit_per_customer_per_day R13.48
@renewal_profit_per_customer_per_month R410.01
Business Modelling
Granular
Outbound
@outbound_salary_per_day R98.65
@number_of_contacts_per_day_per_sdr 65.77 Contacts
@total_salary per day R3,946.07
@cost_per_100_contacts R150.00
@outbound_contacts_dot per day

Total number of contacts sent by all SDRs per day.

2630.71 Contacts
@cost_per_lead_outbound R75.00
@lead_dot_outbound per day

Number of outbound leads created per month.

52.61 Leads
@lead_dot_outbound per month

Number of outbound leads created per month.

1600.0 Leads
@c_dot_outbound per day rounded

Number of new customers created per month from outbound efforts.

4.21 Customers
@c_dot_outbound per month rounded

Number of new customers created per month from outbound efforts.

128.0 Customers
@outbound_cost_per_customer R2,021.14
Blended
@blended_lead_dot per day

Number of new leads created per month from both inbound and outbound efforts.

52.61 Leads
@blended_lead_dot per month

Number of new leads created per month from both inbound and outbound efforts.

1600.0 Leads
@outbound_lead_ratio

Ratio of outbound leads to inbound leads.

100.0 %
@inbound_lead_ratio 0.0 %
@organic_lead_ratio 0.0 %
@blended_cost_per_lead

Average cost per lead from both inbound and outbound methods.

R75.00
@blended_lead_conversion_rate

Average conversion rate from both inbound and outbound methods.

8.0 %
@c_dot_blended per day rounded

Average number of new customers per month from both inbound and outbound methods.

4.21 Customers
@c_dot_blended per month rounded

Average number of new customers per month from both inbound and outbound methods.

128.0 Customers
@time_to_market_blended

Average amount of time to generate a lead from both inbound and outbound methods.

11.0 Days
@cost_to_market_blended

Average cost to generate a lead from both inbound and outbound methods.

R937.50
@customer_acquisition_cost R2,021.14
@contribution_after_marketing R4,480.68
@contribution_margin_before_marketing 90.0 %
@contribution_margin_after_marketing 62.02 %
@profit_per_customer_per_day R11.31
@customer_acquisition_rate_per_day rounded 4.21 Customers
@customer_acquisition_rate_per_month rounded 128.0 Customers
@sales_reps_needed 128
Administration
@fixed_costs_per_day R328.84
@fixed_costs_per_month (input)

The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc.

R10,000.00
@fixed_cost_increase_per_hundred_customers_per_day R0.00
@cost_of_debt_daily R0.00
@cost_of_debt_monthly R0.00
Valuations
@projection_period_dcf (input)

The time period in which the cash flows are summed and discounted in the DCF model.

1,825 Days
@fct_projection_period R29,048.46
@int_fct_projection_period R10,693,235.87
@terminal_value R140,988,282.45
@int_pv_fcf_projection_period R35,841,415.24
@DCF_enterprise_value R176,829,697.69
@DCF_equity_value

The Market cap of the company, derived using Discounted Cash Flow valuation method. Market cap is defined as Enterprise Value+cash-debt.

R176,829,697.69
@number_of_shares (input)

The number of shares of the business issued as defined in the shareholder agreement.

1,000,000 Shares
@share_price

Price of a share, derived from DCF Market cap.

R176.83
@ebitda_multiple_market_cap R38,217,867.78
@ebitda_multiple_market_cap_fcf R41,400,555.53
@pe_multiple_market_cap R67,639,650.99
@ev_revenue_multiple_market_cap R21,521,707.13
@c_consumption

The minimum point on the Cash graph. In reality this is additional amount of money needed to raise, for company not to go bankrupt. This is observed only on the projection period.

R972.90
@t_profitability_day

Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months.

7 Days
@t_profitability_month

Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months.

1 Month
@positive_total_cash_day 14 Days
@positive_total_cash_month 1 Month
@cash below $0 day

The day at which the cash function intersects with x axis - the first point in time in days, where cash equals $0,

Day 1
@additional_debt -$972.90
@return_on_starting_cash_day_365 0.0 %
Comments