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Title

By: Karan Karamchandani
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Monthly Free Cash Flow vs. Time

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Revenue, Earnings, Cash, Tax vs. Time

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Customers vs. Time

Total amount of customers through time.

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New Renewal Customers vs. Time

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Share Price vs. Time - starting day 365

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New Inbound Customers vs. Time

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Inputs
Starting State
cash_in_bank ₹0.00
assets ₹0.00
liabilities ₹0.00
customer_count 0
Product
realization_rate 93.0 %
price_of_offer ₹5,000.00
cost_to_fulfill 10.0 %
time_to_collect 300 Days
refund_period 60 Days
refund_rate 2.0 %
initial contract length/time to renew 365 Days
Renewals
churn_rate 50.0 %
price_of_renewal ₹7,000.00
cost_to_sell_renewal 10.0 %
cost_to_fulfill_renewal 12.0 %
time_to_collect_renewal 30 Days
renewal_rate_of_renewals 50.0 %
Sales and Martketing
cost_to_sell 15.0 %
time_to_sell 20 Days
average_deals_per_sales_rep_per_month 1.0
Granular
granular true
Inbound
media_spend ₹50,000.00
Cost per thousand impressions ₹55.00
Click-through rate 1.0 %
funnel_conversion_rate 2.0 %
time_to_market_inbound 1 Days
lead_to_customer_conversion_rate_inbound 8.0 %
Administration
transaction_fee 2.9 %
fixed_costs_per_month ₹10,000.00
fixed_cost_increase_per_hundred_customers per month ₹0.00
upfront_investment_costs ₹0.00
debt ₹0.00
interest_rate 6.0 %
Viral Component
viral_component false
Valuations
tax_rate 22.0 %
inflation_rate 2.0 %
time_max 2500 Days
number_of_shares 1,000,000 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 14.0
projection_period_ebitda 1825 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price ₹4,515.15
@cost_to_fulfill_dollars ₹451.52
@cost_to_market_dollars ₹3,437.50
@cost_to_sell_dollars ₹677.27
@customer_acquisition_cost ₹4,114.77
@expected_value_of_renewal_price ₹6,321.21
@cost_to_fulfill_renewal_dollars ₹840.00
@lifetime_value ₹11,160.00
Renewals
@cost_to_sell_renewal_dollars ₹700.00
@renewal_profit_per_customer_per_day ₹159.37
@renewal_profit_per_customer_per_month ₹4,846.55
Business Modelling
Granular
Inbound
@media_spend_per_day ₹1,644.20
@lead_dot_inbound per day 5.98 Leads
@lead_dot_inbound per month 181.82 Leads
@cost_per_lead_inbound ₹275.00
@c_dot_inbound per day rounded 0.48 Customers
@c_dot_inbound per month rounded 14.55 Customers
@cost_per_click ₹5.50
@inbound_cost_per_customer ₹4,114.77
Blended
@blended_lead_dot per day 5.98 Leads
@blended_lead_dot per month 181.82 Leads
@outbound_lead_ratio 0.0 %
@inbound_lead_ratio 100.0 %
@organic_lead_ratio 0.0 %
@blended_cost_per_lead ₹275.00
@blended_lead_conversion_rate 8.0 %
@c_dot_blended per day rounded 0.48 Customers
@c_dot_blended per month rounded 14.55 Customers
@time_to_market_blended 1.0 Days
@cost_to_market_blended ₹3,437.50
@customer_acquisition_cost ₹4,114.77
@contribution_after_marketing -₹51.13
@contribution_margin_before_marketing 90.0 %
@contribution_margin_after_marketing -1.13 %
@profit_per_customer_per_day -₹0.16
@customer_acquisition_rate_per_day rounded 0.48 Customers
@customer_acquisition_rate_per_month rounded 14.55 Customers
@sales_reps_needed 15
Administration
@fixed_costs_per_day ₹328.84
@fixed_costs_per_month (input) ₹10,000.00
@fixed_cost_increase_per_hundred_customers_per_day ₹0.00
@cost_of_debt_daily ₹0.00
@cost_of_debt_monthly ₹0.00
Valuations
@projection_period_dcf (input) 1,825 Days
@fct_projection_period ₹1,363.56
@int_fct_projection_period ₹516,844.26
@terminal_value ₹6,814,493.33
@int_pv_fcf_projection_period ₹1,306,458.82
@DCF_enterprise_value ₹8,120,952.15
@DCF_equity_value ₹8,120,952.15
@number_of_shares (input) 1,000,000 Shares
@share_price ₹8.12
@ebitda_multiple_market_cap ₹8,036,804.43
@ebitda_multiple_market_cap_fcf ₹9,596,378.99
@c_consumption ₹126,465.76
@t_profitability_day 375 Days
@t_profitability_month 13 Months
@positive_total_cash_day 596 Days
@positive_total_cash_month 20 Months
@cash below $0 day Day 1
@additional_debt -$126,465.76
@return_on_starting_cash_day_365 0.0 %
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