This could take a minute...

WBB UPDATED first model

By: Benjamin Bowes
Scroll on charts to zoom.
Click and drag to pan.
Zooming is slower the greater number of datapoints visible.

Monthly Free Cash Flow vs. Time

Loading...


Revenue, Earnings, Cash, Tax vs. Time

Click Legend to Hide Data
Loading...


Customers vs. Time

Total amount of customers through time.

Loading...


New Renewal Customers vs. Time

Loading...


Share Price vs. Time - starting day 365

Click Legend to Hide Data
Loading...


New Outbound Customers vs. Time

Loading...


Inputs
Starting State
cash_in_bank £270,000.00
assets £325,533.00
liabilities £261,222.00
customer_count 15
Product
realization_rate 97.0 %
price_of_offer £50,000.00
cost_to_fulfill 10.0 %
time_to_collect 730 Days
refund_period 60 Days
refund_rate 0.0 %
initial contract length/time to renew 1095 Days
Renewals
churn_rate 0.0 %
price_of_renewal £90,000.00
cost_to_sell_renewal 5.0 %
cost_to_fulfill_renewal 10.0 %
time_to_collect_renewal 730 Days
renewal_rate_of_renewals 80.0 %
Sales and Martketing
cost_to_sell 10.0 %
time_to_sell 180 Days
average_deals_per_sales_rep_per_month 1.0
Granular
granular true
Outbound
outbound_salary £2,500.00
number_of_contacts_per_month per sdr 1000
number_of_sdrs 1
outbound_contact_to_lead_conversion_rate 2.0 %
time_to_market_outbound 14 Days
lead_to_customer_conversion_rate_outbound 3.0 %
Administration
transaction_fee 2.9 %
fixed_costs_per_month £15,000.00
fixed_cost_increase_per_hundred_customers per month £0.00
upfront_investment_costs £0.00
debt £0.00
interest_rate 6.0 %
Viral Component
viral_component false
Valuations
tax_rate 20.0 %
inflation_rate 7.0 %
time_max 2500 Days
number_of_shares 373,333 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 12.0
projection_period_ebitda 1825 Days
P/E Method
pe_multiple 22.0
projection_period_pe 1825 Days
Revenue Multiple Method
ev_revenue_multiple 7.0
projection_period_ev_revenue 1825 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price £47,093.50
@cost_to_fulfill_dollars £4,709.35
@cost_to_market_dollars £4,166.67
@cost_to_sell_dollars £4,709.35
@customer_acquisition_cost £8,876.02
@expected_value_of_renewal_price £84,768.30
@cost_to_fulfill_renewal_dollars £9,000.00
@lifetime_value £485,000.00
Renewals
@cost_to_sell_renewal_dollars £4,500.00
@renewal_profit_per_customer_per_day £97.63
@renewal_profit_per_customer_per_month £2,968.86
Business Modelling
Granular
Outbound
@outbound_salary_per_day £82.21
@number_of_contacts_per_day_per_sdr 32.88 Contacts
@total_salary per day £82.21
@cost_per_100_contacts £250.00
@outbound_contacts_dot per day 32.88 Contacts
@cost_per_lead_outbound £125.00
@lead_dot_outbound per day 0.66 Leads
@lead_dot_outbound per month 20.0 Leads
@c_dot_outbound per day rounded 0.02 Customers
@c_dot_outbound per month rounded 0.6 Customers
@outbound_cost_per_customer £0.00
Blended
@blended_lead_dot per day 0.66 Leads
@blended_lead_dot per month 20.0 Leads
@outbound_lead_ratio 100.0 %
@inbound_lead_ratio 0.0 %
@organic_lead_ratio 0.0 %
@blended_cost_per_lead £125.00
@blended_lead_conversion_rate 3.0 %
@c_dot_blended per day rounded 0.02 Customers
@c_dot_blended per month rounded 0.6 Customers
@time_to_market_blended 14.0 Days
@cost_to_market_blended £4,166.67
@customer_acquisition_cost £8,876.02
@contribution_after_marketing £33,508.13
@contribution_margin_before_marketing 90.0 %
@contribution_margin_after_marketing 71.15 %
@profit_per_customer_per_day £36.26
@customer_acquisition_rate_per_day rounded 0.02 Customers
@customer_acquisition_rate_per_month rounded 0.6 Customers
@sales_reps_needed 1
Administration
@fixed_costs_per_day £493.26
@fixed_costs_per_month (input) £15,000.00
@fixed_cost_increase_per_hundred_customers_per_day £0.00
@cost_of_debt_daily £0.00
@cost_of_debt_monthly £0.00
Valuations
@projection_period_dcf (input) 1,825 Days
@fct_projection_period £1,881.49
@int_fct_projection_period £686,742.95
@terminal_value £7,051,927.63
@int_pv_fcf_projection_period £1,562,716.44
@DCF_enterprise_value £8,614,644.07
@DCF_equity_value £8,948,955.07
@number_of_shares (input) 373,333 Shares
@share_price £23.97
@ebitda_multiple_market_cap £6,648,684.16
@ebitda_multiple_market_cap_fcf £9,900,504.47
@pe_multiple_market_cap £14,694,284.74
@ev_revenue_multiple_market_cap £4,903,393.55
@c_consumption £0.00
@t_profitability_day 79 Days
@t_profitability_month 3 Months
@positive_total_cash_day 0 Day
@positive_total_cash_month 0 Month
@cash below $0 day Cash is never $0
@additional_debt No additional debt needed
@return_on_starting_cash_day_365
Comments