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Model

Brandvybe 

Created: 2021-04-09, 10:09:28 AM Last Updated: 2021-04-09, 02:30:20 PM
By: Bipasha Dutta
Score: 0

Customers vs. Time

Total amount of customers through time.

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Revenue, Earnings, Cash vs. Time

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Monthly Free Cash Flow vs. Time

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Share Price vs. Time - starting day 365

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New Outbound Customers vs. Time

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New Inbound Customers vs. Time

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New Viral Customers vs. Time

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New Renewal Customers vs. Time

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Inputs
Starting State
cash_in_bank $0.00
assets $0.00
liabilities $0.00
customer_count 0
Product
realization_rate 100.0 %
price_of_offer $5,000.00
cost_to_fulfill 30.0 %
time_to_collect 0 Days
refund_period 0 Days
refund_rate 0.0 %
initial contract length/time to renew 30 Days
Renewals
churn_rate 50.0 %
price_of_renewal $7,000.00
cost_to_sell_renewal 1.0 %
cost_to_fulfill_renewal 30.0 %
time_to_collect_renewal 35 Days
renewal_rate_of_renewals 50.0 %
Sales and Martketing
cost_to_sell 15.0 %
time_to_sell 15 Days
Granular
granular true
Outbound
outbound_salary $500.00
number_of_contacts_per_month per sdr 4000
number_of_sdrs 5
outbound_contact_to_lead_conversion_rate 1.5 %
time_to_market_outbound 11 Days
lead_to_customer_conversion_rate_outbound 8.0 %
Inbound
media_spend $1,000.00
Cost per thousand impressions $55.00
Click-through rate 0.59 %
funnel_conversion_rate 5.0 %
time_to_market_inbound 1 Days
lead_to_customer_conversion_rate_inbound 8.0 %
Administration
transaction_fee 3.0 %
fixed_costs_per_month $350.00
fixed_cost_increase_per_hundred_customers per month $0.00
upfront_investment_costs $0.00
debt $0.00
interest_rate 6.0 %
fcf_left_in_company 100.0 %
Viral Component
viral_component true
invites_per_customer 1
conversion_rate_per_invite 5.0
viral_time 20 Days
viral_start 0 Days
cost_to_sell_viral 15.0 %
cost_to_market_viral 10.0 %
Valuations
tax_rate 30.0 %
inflation_rate 2.0 %
time_max 2500 Days
number_of_shares 1,000,000 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 5.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 14.0
projection_period_ebitda 1825 Days
P/E Method
pe_multiple 22.0
projection_period_pe 1825 Days
Revenue Multiple Method
ev_revenue_multiple 7.0
projection_period_ev_revenue 1825 Days
Outputs
Product
@expected_value_of_offer_price

The average amount of money you actually collect from the client (after transaction fees).

$4,850.00
@cost_to_fulfill_dollars $1,455.00
@cost_to_market_dollars $143.27
@cost_to_sell_dollars $727.50
Renewals
@expected_value_of_renewal_price $6,790.00
@cost_to_sell_renewal_dollars $70.00
@cost_to_fulfill_renewal_dollars $2,100.00
@renewal_profit_per_customer_per_day $132.00
@renewal_profit_per_customer_per_month $4,014.12
Granular
Outbound
@outbound_salary_per_day $16.44
@number_of_contacts_per_day_per_sdr 131.54 Contacts
@total_salary per day $82.21
@cost_per_100_contacts $12.50
@outbound_contacts_dot per day

Total number of contacts sent by all SDRs per day.

657.68 Contacts
@cost_per_lead_outbound $8.33
@lead_dot_outbound per day

Number of outbound leads created per month.

9.87 Leads
@lead_dot_outbound per month

Number of outbound leads created per month.

300.0 Leads
@c_dot_outbound per day rounded

Number of new customers created per month from outbound efforts.

1 Customers
@c_dot_outbound per month rounded

Number of new customers created per month from outbound efforts.

24 Customers
Inbound
@media_spend_per_day

Amount spent on paid advertising per day.

$32.88
@views_dot per day

Number of impressions per day from paid sources.

3.53
@lead_dot_inbound per day

Number of new leads per day created from inbound efforts.

0.18 Leads
@lead_dot_inbound per month

Number of new leads per day created from inbound efforts.

5.36 Leads
@cost_per_lead_inbound $186.42
@c_dot_inbound per day rounded

Number of new customers generated per month from inbound efforts.

0 Customers
@c_dot_inbound per month rounded

Number of new customers generated per month from inbound efforts.

0 Customers
Blended
@blended_lead_dot per day

Number of new leads created per month from both inbound and outbound efforts.

10.04 Leads
@blended_lead_dot per month

Number of new leads created per month from both inbound and outbound efforts.

305.37 Leads
@outbound_lead_ratio

Ratio of outbound leads to inbound leads.

98.24 %
@inbound_lead_ratio 1.76 %
@organic_lead_ratio 0.0 %
@blended_cost_per_lead

Average cost per lead from both inbound and outbound methods.

$11.46
@blended_lead_conversion_rate

Average conversion rate from both inbound and outbound methods.

8.0 %
@c_dot_blended per day rounded

Average number of new customers per month from both inbound and outbound methods.

1 Customers
@c_dot_blended per month rounded

Average number of new customers per month from both inbound and outbound methods.

24 Customers
@time_to_market_blended

Average amount of time to generate a lead from both inbound and outbound methods.

11.0 Days
@cost_to_market_blended

Average cost to generate a lead from both inbound and outbound methods.

$143.27
@cost_per_acquisition $870.77
@contribution_after_marketing $2,524.23
@contribution_margin_before_marketing 70.0 %
@contribution_margin_after_marketing 52.05 %
@profit_per_customer_per_day $97.09
@profit_per_customer_per_month

Profit per customer per unit of sales cycle length.

$2,952.38
@customer_acquisition_rate_per_day rounded 1 Customers
@customer_acquisition_rate_per_month rounded 24 Customers
Viral Component
@k_value 0.05
@cost_to_sell_viral_dollars $727.50
@cost_to_market_viral_dollars $485.00
@viral_profit_per_customer_per_day $2,182.50
@viral_profit_per_customer_per_month $66,369.83
Administration
@fixed_costs_per_day $11.51
@fixed_costs_per_month (input)

The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc.

$350.00
@fixed_cost_increase_per_hundred_customers_per_day $0.00
@cost_of_debt_daily $0.00
@cost_of_debt_monthly $0.00
Valuations
@projection_period_dcf (input)

The time period in which the cash flows are summed and discounted in the DCF model.

1,825 Days
@fct_projection_period $5,825.33
@int_fct_projection_period $2,126,244.70
@terminal_value $50,502,664.68
@int_pv_fcf_projection_period $9,829,820.70
@dcf_enterprise_value $60,332,485.38
@dcf_market_cap

The Market cap of the company, derived using Discounted Cash Flow valuation method. Market cap is defined as Enterprise Value+cash-debt.

$60,332,485.38
@number_of_shares (input)

The number of shares of the business issued as defined in the shareholder agreement.

1,000,000 Shares
@share_price

Price of a share, derived from DCF Market cap.

$60.33
@ebitda_multiple_market_cap $38,372,800.97
@ebitda_multiple_market_cap_fcf $49,629,111.70
@pe_multiple_market_cap $60,383,512.24
@ev_revenue_multiple_market_cap $19,212,935.71
@c_consumption

The minimum point on the Cash graph. In reality this is additional amount of money needed to raise, for company not to go bankrupt. This is observed only on the projection period.

$0.00
@t_profitability_day

Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months.

1 Day
@t_profitability_month

Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months.

1 Month
@positive_total_cash_day 1 Day
@positive_total_cash_month 1 Month
@cash below $0 day

The day at which the cash function intersects with x axis - the first point in time in days, where cash equals $0,

Cash is never $0
@additional_debt No additional debt needed
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