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7 Days Active

By: Mahsun Avci
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Monthly Free Cash Flow vs. Time

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Revenue, Earnings, Cash, Tax vs. Time

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Customers vs. Time

Total amount of customers through time.

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New Renewal Customers vs. Time

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Share Price vs. Time - starting day 365

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New Inbound Customers vs. Time

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New Viral Customers vs. Time

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Inputs
Starting State
cash_in_bank DKK 0,00
assets DKK 0,00
liabilities DKK 0,00
customer_count 0
Product
realization_rate 100.0 %
price_of_offer DKK 800,00
cost_to_fulfill 40.0 %
time_to_collect 1 Days
refund_period 7 Days
refund_rate 0.0 %
initial contract length/time to renew 90 Days
Renewals
churn_rate 90.0 %
price_of_renewal DKK 500,00
cost_to_sell_renewal 0.0 %
cost_to_fulfill_renewal 40.0 %
time_to_collect_renewal 30 Days
renewal_rate_of_renewals 50.0 %
Sales and Martketing
cost_to_sell 0.0 %
time_to_sell 0 Days
average_deals_per_sales_rep_per_month 30.0
Granular
granular true
Inbound
media_spend DKK 50.000,00
Cost per thousand impressions DKK 60,00
Click-through rate 1.0 %
funnel_conversion_rate 2.0 %
time_to_market_inbound 7 Days
lead_to_customer_conversion_rate_inbound 100.0 %
Administration
transaction_fee 2.9 %
fixed_costs_per_month DKK 10.000,00
fixed_cost_increase_per_hundred_customers per month DKK 0,00
upfront_investment_costs DKK 0,00
debt DKK 0,00
interest_rate 6.0 %
Viral Component
viral_component true
invites_per_customer 2.0
conversion_rate_per_invite 5.0
viral_time 20 Days
viral_start 0 Days
cost_to_sell_viral 0.0 %
cost_to_market_viral 0.0 %
Valuations
tax_rate 22.0 %
inflation_rate 2.0 %
time_max 2500 Days
number_of_shares 1,000,000 Shares
DCF Method
projection_period_dcf 1825 Days
discount_rate 9.0 %
growth_rate 2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda 14.0
projection_period_ebitda 1825 Days
P/E Method
pe_multiple 22.0
projection_period_pe 1825 Days
Revenue Multiple Method
ev_revenue_multiple 7.0
projection_period_ev_revenue 1825 Days
Outputs
Product and Acquisition
@expected_value_of_offer_price

The average amount of money you actually collect from the client (after transaction fees).

DKK 776,80
@cost_to_fulfill_dollars DKK 310,72
@cost_to_market_dollars DKK 300,00
@cost_to_sell_dollars DKK 0,00
@customer_acquisition_cost DKK 300,00
@expected_value_of_renewal_price DKK 485,50
@cost_to_fulfill_renewal_dollars DKK 200,00
@lifetime_value DKK 900,00
Renewals
@cost_to_sell_renewal_dollars DKK 0,00
@renewal_profit_per_customer_per_day DKK 9,52
@renewal_profit_per_customer_per_month DKK 289,40
Business Modelling
Granular
Inbound
@media_spend_per_day

Amount spent on paid advertising per day.

DKK 1.644,20
@views_dot per day

Number of impressions per day from paid sources.

274.03
@lead_dot_inbound per day

Number of new leads per day created from inbound efforts.

5.48 Leads
@lead_dot_inbound per month

Number of new leads per day created from inbound efforts.

166.67 Leads
@cost_per_lead_inbound DKK 300,00
@c_dot_inbound per day rounded

Number of new customers generated per month from inbound efforts.

5.48 Customers
@c_dot_inbound per month rounded

Number of new customers generated per month from inbound efforts.

166.67 Customers
@cost_per_click DKK 6,00
@inbound_cost_per_customer DKK 300,00
Blended
@blended_lead_dot per day

Number of new leads created per month from both inbound and outbound efforts.

5.48 Leads
@blended_lead_dot per month

Number of new leads created per month from both inbound and outbound efforts.

166.67 Leads
@outbound_lead_ratio

Ratio of outbound leads to inbound leads.

0.0 %
@inbound_lead_ratio 100.0 %
@organic_lead_ratio 0.0 %
@blended_cost_per_lead

Average cost per lead from both inbound and outbound methods.

DKK 300,00
@blended_lead_conversion_rate

Average conversion rate from both inbound and outbound methods.

100.0 %
@c_dot_blended per day rounded

Average number of new customers per month from both inbound and outbound methods.

5.48 Customers
@c_dot_blended per month rounded

Average number of new customers per month from both inbound and outbound methods.

166.67 Customers
@time_to_market_blended

Average amount of time to generate a lead from both inbound and outbound methods.

7.0 Days
@cost_to_market_blended

Average cost to generate a lead from both inbound and outbound methods.

DKK 300,00
@customer_acquisition_cost DKK 300,00
@contribution_after_marketing DKK 166,08
@contribution_margin_before_marketing 60.0 %
@contribution_margin_after_marketing 21.38 %
@profit_per_customer_per_day DKK 20,76
@customer_acquisition_rate_per_day rounded 5.48 Customers
@customer_acquisition_rate_per_month rounded 166.67 Customers
@sales_reps_needed 6
Viral Component
@k_value 0.1
@cost_to_sell_viral_dollars DKK 0,00
@cost_to_market_viral_dollars DKK 0,00
@viral_profit_per_customer_per_day DKK 466,08
@viral_profit_per_customer_per_month DKK 14.173,49
Administration
@fixed_costs_per_day DKK 328,84
@fixed_costs_per_month (input)

The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc.

DKK 10.000,00
@fixed_cost_increase_per_hundred_customers_per_day DKK 0,00
@cost_of_debt_daily DKK 0,00
@cost_of_debt_monthly DKK 0,00
Valuations
@projection_period_dcf (input)

The time period in which the cash flows are summed and discounted in the DCF model.

1,825 Days
@fct_projection_period DKK 2.495,81
@int_fct_projection_period DKK 910.969,47
@terminal_value DKK 12.010.959,31
@int_pv_fcf_projection_period DKK 4.233.369,25
@DCF_enterprise_value DKK 16.244.328,56
@DCF_equity_value

The Market cap of the company, derived using Discounted Cash Flow valuation method. Market cap is defined as Enterprise Value+cash-debt.

DKK 16.244.328,56
@number_of_shares (input)

The number of shares of the business issued as defined in the shareholder agreement.

1,000,000 Shares
@share_price

Price of a share, derived from DCF Market cap.

DKK 16,24
@ebitda_multiple_market_cap DKK 14.754.226,89
@ebitda_multiple_market_cap_fcf DKK 19.457.738,60
@pe_multiple_market_cap DKK 25.567.968,66
@ev_revenue_multiple_market_cap DKK 8.135.262,76
@c_consumption

The minimum point on the Cash graph. In reality this is additional amount of money needed to raise, for company not to go bankrupt. This is observed only on the projection period.

DKK 316,34
@t_profitability_day

Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months.

3 Days
@t_profitability_month

Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months.

1 Month
@positive_total_cash_day 6 Days
@positive_total_cash_month 1 Month
@cash below $0 day

The day at which the cash function intersects with x axis - the first point in time in days, where cash equals $0,

Day 1
@additional_debt -$316.34
@return_on_starting_cash_day_365 0.0 %
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