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7 Days Active

By: Mahsun Avci

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Monthly Free Cash Flow vs. Time

Revenue, Earnings, Cash, Tax vs. Time

Click Legend to Hide Data

Customers vs. Time

Total amount of customers through time.

New Renewal Customers vs. Time

Share Price vs. Time - starting day 365

Click Legend to Hide Data

New Inbound Customers vs. Time

New Viral Customers vs. Time

Inputs
Starting State
cash_in_bank	DKK 0,00
assets	DKK 0,00
liabilities	DKK 0,00
customer_count	0
Product
realization_rate	100.0 %
price_of_offer	DKK 1.200,00
cost_to_fulfill	50.0 %
time_to_collect	1 Days
refund_period	7 Days
refund_rate	0.0 %
initial contract length/time to renew	90 Days
Renewals
churn_rate	90.0 %
price_of_renewal	DKK 500,00
cost_to_sell_renewal	0.0 %
cost_to_fulfill_renewal	40.0 %
time_to_collect_renewal	30 Days
renewal_rate_of_renewals	50.0 %
Sales and Martketing
cost_to_sell	0.0 %
time_to_sell	0 Days
average_deals_per_sales_rep_per_month	30.0
Granular
granular	true
Inbound
media_spend	DKK 150.000,00
Cost per thousand impressions	DKK 55,00
Click-through rate	1.0 %
funnel_conversion_rate	2.0 %
time_to_market_inbound	7 Days
lead_to_customer_conversion_rate_inbound	100.0 %
Administration
transaction_fee	2.9 %
fixed_costs_per_month	DKK 10.000,00
fixed_cost_increase_per_hundred_customers per month	DKK 0,00
upfront_investment_costs	DKK 0,00
debt	DKK 0,00
interest_rate	6.0 %
Viral Component
viral_component	true
invites_per_customer	2.0
conversion_rate_per_invite	5.0
viral_time	20 Days
viral_start	0 Days
cost_to_sell_viral	0.0 %
cost_to_market_viral	0.0 %
Valuations
tax_rate	22.0 %
inflation_rate	2.0 %
time_max	2500 Days
number_of_shares	1,000,000 Shares
DCF Method
projection_period_dcf	1825 Days
discount_rate	9.0 %
growth_rate	2.0 %
EBITDA Multiple Method
enterprise_multiple_ebitda	14.0
projection_period_ebitda	1825 Days
P/E Method
pe_multiple	22.0
projection_period_pe	1825 Days
Revenue Multiple Method
ev_revenue_multiple	7.0
projection_period_ev_revenue	1825 Days

Outputs
Product and Acquisition
@expected_value_of_offer_price The average amount of money you actually collect from the client (after transaction fees).	DKK 1.165,20
@cost_to_fulfill_dollars	DKK 582,60
@cost_to_market_dollars	DKK 275,00
@cost_to_sell_dollars	DKK 0,00
@customer_acquisition_cost	DKK 275,00
@expected_value_of_renewal_price	DKK 485,50
@cost_to_fulfill_renewal_dollars	DKK 200,00
@lifetime_value	DKK 1.300,00
Renewals
@cost_to_sell_renewal_dollars	DKK 0,00
@renewal_profit_per_customer_per_day	DKK 9,52
@renewal_profit_per_customer_per_month	DKK 289,40
Business Modelling
Granular
Inbound
@media_spend_per_day Amount spent on paid advertising per day.	DKK 4.932,59
@lead_dot_inbound per day Number of new leads per day created from inbound efforts.	17.94 Leads
@lead_dot_inbound per month Number of new leads per day created from inbound efforts.	545.46 Leads
@cost_per_lead_inbound	DKK 275,00
@c_dot_inbound per day rounded Number of new customers generated per month from inbound efforts.	17.94 Customers
@c_dot_inbound per month rounded Number of new customers generated per month from inbound efforts.	545.46 Customers
@cost_per_click	DKK 5,50
@inbound_cost_per_customer Includes Cost to Sell	DKK 275,00
Blended
@blended_lead_dot per day Number of new leads created per month from both inbound and outbound efforts.	17.94 Leads
@blended_lead_dot per month Number of new leads created per month from both inbound and outbound efforts.	545.46 Leads
@outbound_lead_ratio Ratio of outbound leads to inbound leads.	0.0 %
@inbound_lead_ratio	100.0 %
@organic_lead_ratio	0.0 %
@blended_cost_per_lead Average cost per lead from both inbound and outbound methods.	DKK 275,00
@blended_lead_conversion_rate Average conversion rate from both inbound and outbound methods.	100.0 %
@c_dot_blended per day rounded Average number of new customers per month from both inbound and outbound methods.	17.94 Customers
@c_dot_blended per month rounded Average number of new customers per month from both inbound and outbound methods.	545.46 Customers
@time_to_market_blended Average amount of time to generate a lead from both inbound and outbound methods.	7.0 Days
@cost_to_market_blended Average cost to generate a lead from both inbound and outbound methods.	DKK 275,00
@customer_acquisition_cost	DKK 275,00
@contribution_after_marketing	DKK 307,60
@contribution_margin_before_marketing	50.0 %
@contribution_margin_after_marketing	26.4 %
@profit_per_customer_per_day	DKK 38,45
@customer_acquisition_rate_per_day rounded	17.94 Customers
@customer_acquisition_rate_per_month rounded	545.46 Customers
@sales_reps_needed	19
Viral Component
@k_value	0.1
@cost_to_sell_viral_dollars	DKK 0,00
@cost_to_market_viral_dollars	DKK 0,00
@viral_profit_per_customer_per_day	DKK 582,60
@viral_profit_per_customer_per_month	DKK 17.716,87
Administration
@fixed_costs_per_day	DKK 328,84
@fixed_costs_per_month (input) The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc.	DKK 10.000,00
@fixed_cost_increase_per_hundred_customers_per_day	DKK 0,00
@cost_of_debt_daily	DKK 0,00
@cost_of_debt_monthly	DKK 0,00
Valuations
@projection_period_dcf (input) The time period in which the cash flows are summed and discounted in the DCF model.	1,825 Days
@fct_projection_period	DKK 12.179,93
@int_fct_projection_period	DKK 4.445.673,27
@terminal_value	DKK 58.615.357,06
@int_pv_fcf_projection_period	DKK 20.777.986,48
@DCF_enterprise_value	DKK 79.393.343,54
@DCF_equity_value The Market cap of the company, derived using Discounted Cash Flow valuation method. Market cap is defined as Enterprise Value+cash-debt.	DKK 79.393.343,54
@number_of_shares (input) The number of shares of the business issued as defined in the shareholder agreement.	1,000,000 Shares
@share_price Price of a share, derived from DCF Market cap.	DKK 79,39
@ebitda_multiple_market_cap	DKK 72.003.100,00
@ebitda_multiple_market_cap_fcf	DKK 95.073.789,35
@pe_multiple_market_cap	DKK 115.530.483,56
@ev_revenue_multiple_market_cap	DKK 36.759.699,31
@c_consumption The minimum point on the Cash graph. In reality this is additional amount of money needed to raise, for company not to go bankrupt. This is observed only on the projection period.	DKK 0,00
@t_profitability_day Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months.	1 Day
@t_profitability_month Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months.	1 Month
@positive_total_cash_day	1 Day
@positive_total_cash_month	1 Month
@cash below $0 day The day at which the cash function intersects with x axis - the first point in time in days, where cash equals $0,	Cash is never $0
@additional_debt	No additional debt needed
@return_on_starting_cash_day_365	0.0 %

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