### Inbound $5k Example copy - State Dependent

**By:**Nick Kozmin

Click and drag to pan.

Zooming is slower the greater number of datapoints visible.

#### Monthly Free Cash Flow vs. Time

#### Revenue, Earnings, Cash, Tax vs. Time

Click Legend to Hide Data#### Customers vs. Time

Total amount of customers through time.

#### New Renewal Customers vs. Time

#### Share Price vs. Time - starting day 365

Click Legend to Hide Data#### New Inbound Customers vs. Time

Inputs | |
---|---|

Starting State | |

cash_in_bank | $50,000.00 |

assets | $0.00 |

liabilities | $0.00 |

customer_count | 30 |

Product | |

realization_rate | 93.0 % |

price_of_offer | $500,000.00 |

cost_to_fulfill | 10.0 % |

time_to_collect | 300 Days |

refund_period | 60 Days |

refund_rate | 2.0 % |

initial contract length/time to renew | 365 Days |

Renewals | |

churn_rate | 50.0 % |

price_of_renewal | $7,000.00 |

cost_to_sell_renewal | 10.0 % |

cost_to_fulfill_renewal | 10.0 % |

time_to_collect_renewal | 30 Days |

renewal_rate_of_renewals | 50.0 % |

Sales and Martketing | |

cost_to_sell | 15.0 % |

time_to_sell | 20 Days |

average_deals_per_sales_rep_per_month | 1.0 |

Granular | |

granular | true |

Inbound | |

media_spend | $50,000.00 |

Cost per thousand impressions | $500.00 |

Click-through rate | 1.0 % |

funnel_conversion_rate | 2.0 % |

time_to_market_inbound | 1 Days |

lead_to_customer_conversion_rate_inbound | 8.0 % |

Administration | |

transaction_fee | 2.9 % |

fixed_costs_per_month | $10,000.00 |

fixed_cost_increase_per_hundred_customers per month | $0.00 |

upfront_investment_costs | $0.00 |

debt | $0.00 |

interest_rate | 6.0 % |

Viral Component | |

viral_component | false |

Valuations | |

tax_rate | 22.0 % |

inflation_rate | 2.0 % |

time_max | 2500 Days |

number_of_shares | 1,000,000 Shares |

DCF Method | |

projection_period_dcf | 500 Days |

discount_rate | 9.0 % |

growth_rate | 2.0 % |

EBITDA Multiple Method | |

enterprise_multiple_ebitda | 14.0 |

projection_period_ebitda | 1825 Days |

P/E Method | |

pe_multiple | 22.0 |

projection_period_pe | 1825 Days |

Revenue Multiple Method | |

ev_revenue_multiple | 7.0 |

projection_period_ev_revenue | 1825 Days |

Outputs | |
---|---|

Product and Acquisition | |

@expected_value_of_offer_price
The average amount of money you actually collect from the client (after transaction fees). |
$451,515.00 |

@cost_to_fulfill_dollars | $45,151.50 |

@cost_to_market_dollars | $31,248.97 |

@cost_to_sell_dollars | $67,727.25 |

@customer_acquisition_cost | $98,976.22 |

@expected_value_of_renewal_price | $6,321.21 |

@cost_to_fulfill_renewal_dollars | $700.00 |

@lifetime_value | $471,510.00 |

Renewals | |

@cost_to_sell_renewal_dollars | $700.00 |

@renewal_profit_per_customer_per_day | $164.04 |

@renewal_profit_per_customer_per_month | $4,988.47 |

Business Modelling | |

Granular | |

Inbound | |

@media_spend_per_day
Amount spent on paid advertising per day. |
$1,644.20 |

@views_dot per day
Number of impressions per day from paid sources. |
32.88 |

@lead_dot_inbound per day
Number of new leads per day created from inbound efforts. |
0.66 Leads |

@lead_dot_inbound per month
Number of new leads per day created from inbound efforts. |
20.0 Leads |

@cost_per_lead_inbound | $2,499.92 |

@c_dot_inbound per day rounded
Number of new customers generated per month from inbound efforts. |
0.05 Customers |

@c_dot_inbound per month rounded
Number of new customers generated per month from inbound efforts. |
1.6 Customers |

@cost_per_click | $50.00 |

@inbound_cost_per_customer | $98,976.22 |

Blended | |

@blended_lead_dot per day
Number of new leads created per month from both inbound and outbound efforts. |
0.66 Leads |

@blended_lead_dot per month
Number of new leads created per month from both inbound and outbound efforts. |
20.0 Leads |

@outbound_lead_ratio
Ratio of outbound leads to inbound leads. |
0.0 % |

@inbound_lead_ratio | 100.0 % |

@organic_lead_ratio | 0.0 % |

@blended_cost_per_lead
Average cost per lead from both inbound and outbound methods. |
$2,499.92 |

@blended_lead_conversion_rate
Average conversion rate from both inbound and outbound methods. |
8.0 % |

@c_dot_blended per day rounded
Average number of new customers per month from both inbound and outbound methods. |
0.05 Customers |

@c_dot_blended per month rounded
Average number of new customers per month from both inbound and outbound methods. |
1.6 Customers |

@time_to_market_blended
Average amount of time to generate a lead from both inbound and outbound methods. |
1.0 Days |

@cost_to_market_blended
Average cost to generate a lead from both inbound and outbound methods. |
$31,248.97 |

@customer_acquisition_cost | $98,976.22 |

@contribution_after_marketing | $307,387.28 |

@contribution_margin_before_marketing | 90.0 % |

@contribution_margin_after_marketing | 68.08 % |

@profit_per_customer_per_day | $957.59 |

@customer_acquisition_rate_per_day rounded | 0.05 Customers |

@customer_acquisition_rate_per_month rounded | 1.6 Customers |

@sales_reps_needed | 2 |

Administration | |

@fixed_costs_per_day | $328.84 |

@fixed_costs_per_month (input)
The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc. |
$10,000.00 |

@fixed_cost_increase_per_hundred_customers_per_day | $0.00 |

@cost_of_debt_daily | $0.00 |

@cost_of_debt_monthly | $0.00 |

Valuations | |

@projection_period_dcf (input)
The time period in which the cash flows are summed and discounted in the DCF model. |
500 Days |

@fct_projection_period | $12,326.14 |

@int_fct_projection_period | $4,500,345.21 |

@terminal_value | $63,804,279.30 |

@int_pv_fcf_projection_period | $7,081,094.86 |

@DCF_enterprise_value | $70,885,374.16 |

@DCF_equity_value
The Market cap of the company, derived using Discounted Cash Flow valuation method. Market cap is defined as Enterprise Value+cash-debt. |
$70,935,374.16 |

@number_of_shares (input)
The number of shares of the business issued as defined in the shareholder agreement. |
1,000,000 Shares |

@share_price
Price of a share, derived from DCF Market cap. |
$70.94 |

@ebitda_multiple_market_cap | $78,524,168.65 |

@ebitda_multiple_market_cap_fcf | $97,755,658.08 |

@pe_multiple_market_cap | $117,113,700.06 |

@ev_revenue_multiple_market_cap | $37,297,540.93 |

@c_consumption
The minimum point on the Cash graph. In reality this is additional amount of money needed to raise, for company not to go bankrupt. This is observed only on the projection period. |
$0.00 |

@t_profitability_day
Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months. |
1 Day |

@t_profitability_month
Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months. |
1 Month |

@positive_total_cash_day | 0 Day |

@positive_total_cash_month | 0 Month |

@cash below $0 day
The day at which the cash function intersects with x axis - the first point in time in days, where cash equals $0, |
Cash is never $0 |

@additional_debt | No additional debt needed |

@return_on_starting_cash_day_365 | 10913.58 % |